SAGE: OUR BLOG
adj: wise through reflection and experience
Advertising and Marketing
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Game-changing marketing strategy for multi-location businesses
Businesses with local branches, dealerships, partnerships and multi-locations nationwide face complex challenges. With internal resources focused on corporate goals, retail locations can be left without the marketing support they need to build their business and cohesively deliver the brand’s important messages. They can struggle to hire marketing specialists to harness all the tools and channels they need to use. MARKETING [...]
Understanding Google SGE and Its Impact on SEO in 2024
Google’s Search Generative Experience (SGE) is bringing major changes to the search landscape. This experiential approach leverages generative AI to make it faster and easier for searchers to find the relevant results they’re looking for. While this provides a variety of benefits to searchers, many experts are predicting this change will have a negative impact on organic search results, and [...]
Paid Social Media Can Power 2024 Growth
If you don’t think your business needs paid social media advertising, or you want to cut back your budget in 2024, your marketing plan is headed in the wrong direction. It’s important to understand how fundamental paid social has quickly become and how well it works when married with your other marketing efforts. “I can promise your competitors are on [...]
Marketing’s Time to Shine: SA’s CEO is Bullish on 2024
You can learn a lot from Strategic America’s CEO & President, John Schreurs, in just 10 minutes. We sat down with him for a quick look back at 2023 and a peek into his 2024 marketing crystal ball. We asked, how can businesses thrive in the new year? While 2023 has been a wild ride of constant change, Schreurs is [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Marketing Answers for Consumer Product Franchise Challenges
A recent article by the chief economist for the National Retail Federation likened the economy to a kaleidoscope, where the view can rapidly change and the data provides a different reflection at every look. It’s a fitting analogy for the current times. The ripple effects of uncertainty are shaping the business climate and sending a seriously mixed bag of signals. But some [...]
Three Trends Shaping the Future of Marketing
Since the pioneers of the early 20th century began to formalize marketing as a discipline, it has been a dynamic field that continually evolves with changing consumer behaviors, advances in technology, and market dynamics. It has, perhaps, never moved faster than today, where our fast-paced, highly-connected modern life drives rapid shifts in consumer engagement with the world. For marketing that [...]
How Should Marketers Use Artificial Intelligence?
It’s been a mere six months since ChatGPT launched into a vortex of attention. ChatGPT’s introduction is exciting because it represents a significant advancement in artificial intelligence and natural language processing technology. Its enormous potential lies in its ability to assist with a wide range of tasks and applications — including customer service, information retrieval, and even creative writing. In [...]