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Data and Analytics2021-01-06T08:31:52-06:00

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Data and Analytics

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Should You Adapt Your Marketing Strategy for Inflation?

Inflation is the word on nearly everyone’s lips in 2022. Not even the country’s high-earners are insulated from worry, with a whopping 96% of those who earn more than $100,000 annually reporting they are concerned about inflation. It’s fair to say that regardless of who your target audience is, inflation is likely influencing their frame of mind and purchasing decisions. [...]

Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year

In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 to phase out the use of third-party cookies in its online advertising. Third-party cookies have [...]

By |August 16, 2022|Categories: Advertising and Marketing, Blog, Data and Analytics|Tags: , |

Fill you business branches’ sales funnel with SA

A universal challenge for many businesses is maintaining steady sales growth to meet yearly sales goals. Strategic America (SA) supports a home services client with branches that face this same challenge. With SA’s help, our client exceeded their sales goals. SA primes the sales funnel for home services clients, so homeowners who complete their projects are consistently followed by homeowners [...]

By |June 28, 2022|Categories: Advertising and Marketing, Blog, Data and Analytics|Tags: , , |

Garbage In, Garbage Out: How Data Quality Impacts Marketing

By: Calan Smidt As marketers, we use data to understand how our work is performing. It can help us understand our customers, the ideas that resonate with them and even the channels they want brands to use on their customer journey. That impacts just about every aspect of our campaigns, from creative to budget allocation. But if we’re making decisions [...]

By |April 8, 2022|Categories: Data and Analytics|Tags: , , |

Case Study: Integrated Retargeting Bring Results

Written by: Emily Bussiere, Amanda Glynn, Kaitlin Wren Strategic America is an expert in the home products and services space. From heating and cooling to window and doors (and everything in-between), we’ve made it our mission to help our local clients get noticed by customers. As Strategic Americans, we’re on the hunt for a better way, always. That’s always been [...]

By |March 22, 2021|Categories: Data and Analytics|Tags: , |

The Keys to Creating the Right Metrics for Your Digital Campaign

In bygone days of advertising, measuring the success of a media campaign often relied on the client to confirm increased sales or in-store traffic.  Industry advancements and digital technology now give agencies and clients new options to set meaningful goals and measure campaign success. However, more measurement tools mean more variables and metrics to sort through at campaign’s end. It [...]

By |September 25, 2019|Categories: Advertising and Marketing, Data and Analytics, Digital|

Smart Home Market Forecast 2019

Smart home products are beginning to come into their own, and there is a long way to go before they reach their full potential. Amazon Echos and Google Home units that flew off the shelf last year (and continue to do so) are doing more than making for an easy gift for your tech-minded friend. Smart home devices stand as [...]

By |April 3, 2019|Categories: Data and Analytics|Tags: , |

Leveraging Data Analytics to Transform Your Marketing Strategy

Big data is not a fad. As business and marketing leaders work to increase value for consumers and measure the results of their advertising efforts, spending on data analytics continues to rise—and it’s not predicted to slow down any time soon. According to the Data & Marketing Association (DMA), becoming data-centric continues to be a priority for U.S. marketers and [...]

By |February 25, 2019|Categories: Data and Analytics|Tags: , , |

Behind the Process of Website Design

To the untrained eye, a well-designed website is just a pretty face. As a web designer, I can tell you first hand that high-quality web design is about a lot more than appearances. There’s quite a bit of depth behind all those good looks. Maybe you’ve heard of user experience (UX) and user interface (UI). These are the design principles [...]

By |February 13, 2019|Categories: Data and Analytics, Digital|Tags: , |

A Guide to Recognizing Insight

For companies looking to best understand their brand and improve the connection with their customers, a useful piece of consumer insight can pave the way to marketing success with memorable messaging that effectively attracts new customers. In our data-rich age, the abundance of readily available facts about customer behavior and preferences would make it seem that consumer insights would be [...]

By |January 11, 2019|Categories: Advertising and Marketing, Data and Analytics|Tags: , , |
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