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From the Intern Cube

Last week wrapped up my last days as an intern with the public relations team here at Strategic America. It’s been a wonderful experience working alongside not just the PR team, but with members of other departments across the agency. I’ve really felt like a member of the SA team and have enjoyed getting to know everyone who works here.

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CSR

A Better Way…To Corporate Social Responsibility

Strategic America (SA) always strives to find a better way for our clients and for our company to be successful. Extending our commitment to A Better Way also means our commitment to Corporate Social Responsibility (CSR). As we wrapped up 2012, SA tallied the annual contributions to our community. SA’s charitable contributions exceeded $422,000 and the agency supported 24 organizations with pro-bono services totaling more than 3,100 hours.

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talking

Talking So Customers Can Hear You

Today, more than ever, companies need to engage in meaningful conversations with consumers to better align their company goals with their customers’ attitudes and needs. This transformation means that marketers must increasingly find ways to connect with customers, resulting in the expanded use of a dynamic that’s defined as interactive marketing. Research shows this trend will ensure that companies are not just transaction-focused but truly and more importantly, customer-focused.

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Go green

Yes, You Can. Go Green.

Strategic America has been making a long-term commitment to sustainability. And now, we’ve just received the Environmental Impact Award for Small Business from the Greater Des Moines Partnership, Center on Sustainable Communities and the Metro Waste Authority at an event sponsored by the Des Moines Water Works. SA is among five organizations and one individual recognized this year for exemplifying environmental sustainable leadership and practices.

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alarm clock

Another Corporate Initiative To Make Me More Productive! How Long Will This One Last?

As leaders, we are always looking for ways to increase efficiency and productivity within our own organization.  We must continually remind ourselves that the only way this is going to happen is through our human capital i.e., our staff.  The fact is – they have seen it all before.  They’ve heard the pitch, attended the professional development classes, only to see the excitement and implementation of the latest craze get lost in the day-to-day busyness of deliverables.

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strategy

A Time for Strategic Convergence

No doubt, these are certainly strategic times for all business with new challenges and new opportunities. Existing business practices are being reassessed for their value today. New platforms are being prepared to address technology changes and improvements. Hotspots are popping up all over that require attention. And, a new form of strategic thinking is emerging, known as Strategic Convergence.          

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