We’re Thankful for You As we approach the holidays, it’s a time when we often take a step back to think about everything we are thankful for in our lives. This has been a great year for Strategic America. We’ve had the opportunity to reflect on all the successes and accomplishments that our team has achieved over the past 35 years.
Last week wrapped up my last days as an intern with the public relations team here at Strategic America. It’s been a wonderful experience working alongside not just the PR team, but with members of other departments across the agency. I’ve really felt like a member of the SA team and have enjoyed getting to know everyone who works here.
In 1980, in our own small business way, we opened our doors to the opportunities that we believed lie ahead. In part we were dreamers – believing but not yet seeing. We were accustomed to hard work well beyond traditional 40 hour work weeks. We were client-focused and culture-focused – we wanted a place that allowed for growth inside and out.
Strategic America (SA) always strives to find a better way for our clients and for our company to be successful. Extending our commitment to A Better Way also means our commitment to Corporate Social Responsibility (CSR). As we wrapped up 2012, SA tallied the annual contributions to our community. SA’s charitable contributions exceeded $422,000 and the agency supported 24 organizations with pro-bono services totaling more than 3,100 hours.
Today, more than ever, companies need to engage in meaningful conversations with consumers to better align their company goals with their customers’ attitudes and needs. This transformation means that marketers must increasingly find ways to connect with customers, resulting in the expanded use of a dynamic that’s defined as interactive marketing. Research shows this trend will ensure that companies are not just transaction-focused but truly and more importantly, customer-focused.
Strategic America has been making a long-term commitment to sustainability. And now, we’ve just received the Environmental Impact Award for Small Business from the Greater Des Moines Partnership, Center on Sustainable Communities and the Metro Waste Authority at an event sponsored by the Des Moines Water Works. SA is among five organizations and one individual recognized this year for exemplifying environmental sustainable leadership and practices.
As leaders, we are always looking for ways to increase efficiency and productivity within our own organization. We must continually remind ourselves that the only way this is going to happen is through our human capital i.e., our staff. The fact is – they have seen it all before. They’ve heard the pitch, attended the professional development classes, only to see the excitement and implementation of the latest craze get lost in the day-to-day busyness of deliverables.
No doubt, these are certainly strategic times for all business with new challenges and new opportunities. Existing business practices are being reassessed for their value today. New platforms are being prepared to address technology changes and improvements. Hotspots are popping up all over that require attention. And, a new form of strategic thinking is emerging, known as Strategic Convergence.