In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also know that adapting your social media strategy to the constant changes is enough to make your head spin.
SAGE: OUR BLOG
adj: wise through reflection and experience
At Strategic America, our culture is based on caring for each other and the community around us. In fact, one of our specialties is advocacy . We’re proud of the work we do for our clients, but our love of community goes beyond the office. We support a number of causes close to our hearts.
In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the time to appreciate the growth and success we’ve had over the years.
Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share and grow profits. Here are five tips from the experts at Strategic America to help your organization adapt your marketing strategies to meet the changing environment created by the global pandemic.
Just like the COVID-19 pandemic has changed the way we live and work, it also changed how we use the internet and social media platforms. More specifically, how we’re engaging with our audience. Users have shifted when they post, engage with posts, the content they’re posting and the platforms they use. What We’re Posting Prior to mid-March 2020, social media served as a place for people to show the highlights of their lives.
According to Trendwatching, 2020 trends indicate metamorphic design will be critical to answering to consumer demand and relevance as a service. Metamorphic design is about adjusting your brand’s offerings to the changing lifestyles of your consumer. Consumer expectations are changing and blending together. Let’s start with accurate personalization. From the correct spelling of their name to order history, consumers demand perfection from brands they use the most.
Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few years. Nearly 70 percent said it was a major problem in 2019.
In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image might be distressing. Unfortunately, in the era of social media and Internet trolls everyone can be a target.
In bygone days of advertising, measuring the success of a media campaign often relied on the client to confirm increased sales or in-store traffic. Industry advancements and digital technology now give agencies and clients new options to set meaningful goals and measure campaign success. However, more measurement tools mean more variables and metrics to sort through at campaign’s end.
If there’s one thing social media professionals are tired of, it’s the implication that social media is a less important part of the marketing mix. One that exists in a silo and doesn’t work with other strategies—and shouldn’t have to. It exists all on its own. In a world of digital connectivity, that’s a misconception we need to retire.