Dear College Graduate…. Spring has sprung and with it a new crop of college graduates looking to land their dream job right out of the gate. We’ve all been there and we all know how hard it is to get the attention of a hiring manager. As I see my inbox fill with the resumes of so many hopefuls fresh out of the classroom, I do make note of who is interested in our agency.
At Strategic America, we strive to “find a better way” in everything we do. As a data scientist and dashboard designer it’s a guiding principal for the work I do every day for SA clients. In the world of data visualization, always striving for improvement, is the driving force behind dashboard makeovers. Often a dashboard may be put together on the fly for quick data visualization without thought of consumption.
Converting a prospect into a customer is a lot like dating. There are many steps that go into finding the person you will someday marry. If you start talking about children on the first date, it rarely works out. So why as marketers do we go into a new relationship and jump to the end sale?
Influencer marketing is one of the latest marketing buzzwords. A look at Google Trends shows that Google searches have been rising significantly. So what is influencer marketing and why should I care? Influencer marketing involves marketing products or services to those who have “influence” over how consumers buy. Similar to a celebrity endorsement or testimonial, except for the influencer doesn’t have to be a celebrity, more often the influence stems from that individual’s expertise or reputation.
The growth of any organization brings a level of excitement and, honestly, apprehension for all team members. Why? Because it means change – change to the physical space they sit in, who they sit next to, how far it is to the printer, what they do and even how they do it. Growth typically requires a review of the organization’s physical space needs.
As many businesses continue to grapple with how they will market their products or services to the generation known as “Millennials” or “Generation Y” (those persons born between 1982 and 1995), the next generation is already in position to surpass them in terms of consumer buying power. Get ready for Gen Z! Generation Z is defined as persons born after 1995, although most sources have yet to define the cutoff date.
We’ve often asked the questions, “What if…” This question has led to the design and development of our Metis SaaS field marketing platform. And has led to new and better ways to develop and deliver a client’s message. Recently, we found ourselves asking the question again: “What could we gain from bringing IBM’s Watson to SA for ourselves and our clients?” Well, we’re about to find out.
You hear the terminology digital ad fraud and you get scared. And you should. Integral Ad Science estimates the programmatic industry’s standard fraud rate to be 8.7 percent. You want your advertising dollars to contribute to your ROI, not to bots and swindlers. Digital fraud comes in many forms: invalid traffic, squatting, spoofing, scraping, malware, false reviews, and that next big thing fraudsters are likely concocting right this minute.
It might sound strange, but I like to see team sports participation on a resume. Don’t get me wrong, it’s never going to impact a hiring decision, but it does say something about experience. It doesn’t matter the sport. The higher the level, the better—but I think team sports are best. The lessons learned are lifelong: preparation, accountability, trusting others to do their part, a focus on the fundamentals, and of course, teamwork.