Marketing is Evolving: How Integrated is Your Marketing? The Future Blends Digital and Direct

Traditionally, direct marketing has fallen into three areas: outbound calling, direct mail and email marketing. These channels are the go-to choices for marketers looking for response. Marketing is evolving quickly in the digital world, though, and making a big impact on direct marketing. Every business must acquire new customers for continued growth. Deciding on whom to target usually comes from profiling the existing customer base and creating a targeted marketing list.

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Data

Building a Data Rosetta Stone

I love analyzing data. For some clients that means taking data from one source. For others, it means sorting through multiple data sources with different formats from different data platforms. When that happens, a once easy data analysis project becomes a bit more difficult. More difficult, but not impossible. Luckily, one thing I love as much as analyzing data is solving problems.

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Google Changes the Search Landscape on its Birthday

Happy Birthday Google! We probably should have expected that Google would be throwing a celebration for their 20th anniversary. And by “celebration” I really mean completely changing the search landscape again. So, on Monday, September 24, Google made a series of announcements to show off their long-term plan to completely alter how search works … and some of it has already been implemented for a few months now.

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A Recap of MozCon 2018

  MozCon 2018 was a busy event for me. There were smart, charismatic speakers on stage and opportunities to network with SEOs from around the world. I quickly made it my goal to not only attend the sessions and learn from the speakers, but to also see what other professionals in the industry were doing.

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Three Rock Star Habits to Make You a More Comfortable Speaker

Have you ever attended a conference or lecture where the keynote speaker spoke eloquently and with defined authority, yet didn’t refer to a presentation or any notes? Those individuals are mesmerizing to watch. Steve Jobs had the ability to speak in a manner that caught his audience in rapt attention. Martin Luther King, Jr., moved the hearts and minds of millions with not only his words but his vocal tone, body language and timing.

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The Intern Experience

This summer, we were lucky enough to welcome four great interns into our office. Jamie, Maria, Wes Rosie were great additions to SA. We believe in making our interns part of our team—no busy work around here. Now that school’s back in session, it’s time to take a look back at their time at SA.

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Persona ideation

Persona parameters for a user-centered content strategy

  A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall in love’ with our users and map out meaningful journeys across our websites.

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pitfall

Avoiding the Common Pitfalls of Brand Ideation

By Sheryl Rinker and Wheaten Mather The best companies have a brand that speaks to its customers beyond the transaction. A good brand connects with an emotion, evokes a lifestyle or presents a company as a friend that looks out for its customer. A few things that all strong brands should have are: a clear understanding of who they are, what makes their company unique and why they can best serve their customer.

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ConversionXL Live 2018: Growth, Optimization & Testing

CXL Live is a digital conference about growth, optimization and testing. This year, 400 people attended from 22 different countries! I interacted with people from Norway, Japan, Netherlands, Australia, Taiwan, Hungary and Canada. This was my second year attending this conference and the speakers were again, incredible. The very first speaker of the conference, Bryan Eisenberg, ended up being one of my favorites.

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