Blog2021-03-24T17:57:31-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

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ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

Case Study: Integrated Retargeting Bring Results

Written by: Emily Bussiere, Amanda Glynn, Kaitlin Wren Strategic America is an expert in the home products and services space. From heating and cooling to window and doors (and everything in-between), we’ve made it our mission to help our local clients get noticed by customers. As Strategic Americans, we’re on the hunt for a better way, always. That’s always been [...]

March 22, 2021|Categories: Data and Analytics|Tags: , |

The Importance of Public Relations During Challenging Times

Most of us would like to forget 2020. Phrases from dystopian society science fiction movies suddenly became part of our new vernacular—global pandemic, lock down, travel restrictions, social distancing, quarantine, record-breaking unemployment and, not to be forgotten, toilet paper shortages. Before March 2020 most of us never could have envisioned what would come in the months ahead. Companies who provided [...]

February 15, 2021|Categories: Public Relations|Tags: , , , |

How It’s Made: Regional Emmy-Winning PSA

In November 2020, Strategic America became an agency with four Regional Emmy®-winning associates. Kasey Baker-VerMulm, Randy Belcher, Bruce Ganzer and Heath Smith took home the award for Community/Public Service (PSAs) for their work on the ‘See Yourself Hungry’ PSA for Food Bank of Iowa. The Upper Midwest Chapter of the National Academy of Television Arts & Sciences represents video and [...]

February 3, 2021|Categories: Advertising and Marketing|Tags: , , , |

Momentous changes in 2020 drive 2021 predictions

No doubt about it—2020 has forced momentous changes upon our world. The COVID-19 pandemic has resulted in rapid and massive shifts in the way we work, live healthy lives, apply technology and manage our finances, which affects our lifestyles. By some estimates, technology has seen about five to ten years of accelerated impact in as little as three months. I [...]

December 31, 2020|Categories: Advertising and Marketing|Tags: , , , |

How Does Content Quality Impact Contextual Advertising?

What is Contextual Advertising? For marketers, serving relevant advertising to audiences is the name of the game. In the digital age, there are two main ways to do just that. First, there’s behavioral advertising. Just as the name suggests, this strategy takes into account the previous actions of the user. This could include pages they’ve previously visited, links they’ve followed [...]

December 21, 2020|Categories: Advertising and Marketing|Tags: , , , |

What do changes in media consumption trends mean for marketers?

Throughout the last decade, the media we consume has increasingly moved online. But as COVID-19 caused consumers to stay home in the earlier half of 2020, the digital nature of content and media accelerated at unprecedented rates. For instance, McKinsey Consulting found that enough purchases from e-commerce transactions were delivered to push the industry forward 10 years in just eight [...]

November 16, 2020|Categories: Digital|Tags: , , , |

What’s It Like to Start a New Job from Home?

Since the start of the pandemic, new Strategic Americans have done the majority of their onboarding at home—a much different experience than our usual welcome wagon. We know it’s been a change, but we’re so thankful for our new team members and their flexibility. Below, hear from Courtney O’Connell on her own experience this year, as well as some insights [...]

November 4, 2020|Categories: Culture|Tags: , , , |

Tips for Navigating the New Instagram Update

In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also know that adapting your social media strategy to the constant changes is enough to make [...]

October 13, 2020|Categories: Social Media|Tags: , |

How Can Nonprofits Strategically Plan for the Giving Season?

At Strategic America, our culture is based on caring for each other and the community around us. In fact, one of our specialties is advocacy . We’re proud of the work we do for our clients, but our love of community goes beyond the office. We support a number of causes close to our hearts. Right now, we’re preparing for Virtual [...]

September 20, 2020|Categories: Public Relations|Tags: , , |

A Reflection on 40 Years

In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the time to appreciate the growth and success we’ve had over the years. We asked some [...]

August 24, 2020|Categories: Culture|Tags: , |
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