In bygone days of advertising, measuring the success of a media campaign often relied on the client to confirm increased sales or in-store traffic. Industry advancements and digital technology now give agencies and clients new options to set meaningful goals and measure campaign success. However, more measurement tools mean more variables and metrics to sort through at campaign’s end.
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adj: wise through reflection and experience
If there’s one thing social media professionals are tired of, it’s the implication that social media is a less important part of the marketing mix. One that exists in a silo and doesn’t work with other strategies—and shouldn’t have to. It exists all on its own. In a world of digital connectivity, that’s a misconception we need to retire.
Political ad spend is increasing. That’s clear to anyone with a television or internet connection. But how much is it increasing this year? And how will that affect your ability to place advertising in the near future? Strategic America’s media team is here to answer these questions. If the flood of articles predicting record ad spend is to be trusted, we can expect quite a few placements to hit the schedule soon.
There’s nothing like a good food epiphany. From marshmallows and hot cocoa to BBQ sauce and chicken nuggets (or ranch on anything here in the Midwest, apparently), history is full of those “eureka” moments where two great tastes taste great together. One of the most popular and enduring food pairings is peanut butter and chocolate.
How has technology changed the way we tell stories? What are the benefits? It may seem like technology has changed the way we tell stories, but it’s really taken us back in time. We’ve all seen the memes comparing emojis to hieroglyphs. And I can’t help but picture my mom as a child sitting in front of the radio listening to her favorite program when I listen to a fiction podcast on my way to work.
When it comes to designing websites, you may have heard the terms User Interface (UI) and User Experience (UX). Both are essential when designing a website. Would you rather have a nice-looking website or a website that drives conversions and makes money? Trick question! You can have both! You just have to use UI and UX in harmony.
On May 14, 2019, Google held their annual ‘Google Marketing Live’ event in San Francisco. The event provided a look at how marketers can take action on new consumer insights. Here is a breakdown of some of the updates revealed during this event. Discovery Ads The first big announcement that came from the event was Discovery Ads.
*This blog was first published at Waxing Unlyrical. By Lisa Holtorf and Dawn Buzynski For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It is typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.
By Jill LaBarre and Stephen Smith “How was your day?” This question is asked millions of times across the world every day. Why? Because we all share a thirst for collecting new information. As humans, we are constantly exploring and learning, most often from people and sources we trust. While asking this question demonstrates a curiosity, it also demonstrates care.
If you’re like me, it can be a challenge to consistently create new story angles and ideas. For content marketers, it’s critical to keep pushing out content to the audience. But we have to make sure that content has relevance; the message must be significant enough that audiences will take notice. This is just as important for media relations when trying to get the attention of journalists and editors.