The Intern Experience

This summer, we were lucky enough to welcome four great interns into our office. Jamie, Maria, Wes Rosie were great additions to SA. We believe in making our interns part of our team—no busy work around here. Now that school’s back in session, it’s time to take a look back at their time at SA.

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Persona ideation

Persona parameters for a user-centered content strategy

  A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall in love’ with our users and map out meaningful journeys across our websites.

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pitfall

Avoiding the Common Pitfalls of Brand Ideation

By Sheryl Rinker and Wheaten Mather The best companies have a brand that speaks to its customers beyond the transaction. A good brand connects with an emotion, evokes a lifestyle or presents a company as a friend that looks out for its customer. A few things that all strong brands should have are: a clear understanding of who they are, what makes their company unique and why they can best serve their customer.

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ConversionXL Live 2018: Growth, Optimization & Testing

CXL Live is a digital conference about growth, optimization and testing. This year, 400 people attended from 22 different countries! I interacted with people from Norway, Japan, Netherlands, Australia, Taiwan, Hungary and Canada. This was my second year attending this conference and the speakers were again, incredible. The very first speaker of the conference, Bryan Eisenberg, ended up being one of my favorites.

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PPC Secret: Be a Storyteller for Your Audience

In April, the PPC Hero Conference brought leading professionals from around the world together in Austin, Texas, to learn the latest in top trends, tactics and strategies in the PPC world. PPC (pay-per-click internet advertising) is constantly changing, creating the opportunity for attendees to gain new insights into cutting-edge technologies. Some of the common themes throughout the conference included tips on how to personalize your marketing to your audience, voice search and its implications on the market, and, of course, ways to maximize your PPC efforts.

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Four Tips to Improve Your Writing

Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious?

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Video

How Using Video in Social Media Can Help You Build Your Owned Media Library

By Shari Saunders and Eric Olson Are you tired of hearing about how important video is for social media in 2018 and beyond? If you’re not a video marketing convert yet, here are some numbers to persuade you: Facebook reports we spend five times longer looking at video compared to still images. Facebook also predicts 82 percent of consumer internet traffic will be video by 2021.

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PESO graphic

Outcomes Over Outputs: The Top Ways to Measure Earned Media

Attend any PR workshop, talk or webinar these days and you’ll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, but effective, measurement tools that will keep your earned media tracking strategy forward-thinking and goal-oriented.

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Creative Collaborations: The Client/Agency Relationship

Design has always been my passion. Early in my career, I realized that I could apply that passion to a much larger purpose: Making a difference in people’s lives and building valued relationships. And while I’ve witnessed many changes in the advertising industry over 30 years, the importance of a strong relationship between clients and their agency, built on trust and respect, remains constant and vital to doing successful and meaningful work.

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