SAGE: OUR BLOG

adj: wise through reflection and experience

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Meeting the Evolving Lifestyles of Your Audience in 2020

According to Trendwatching, 2020 trends indicate metamorphic design will be critical to answering to consumer demand and relevance as a service. Metamorphic design is about adjusting your brand’s offerings to the changing lifestyles of your consumer.   Consumer expectations are changing and blending together. Let’s start with accurate personalization. From the correct spelling of their name to order history, consumers demand perfection from brands they use the most.

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Social Media

Civil Media: Why the Future of Social Media is Meaningful Connections

Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few years. Nearly 70 percent said it was a major problem in 2019.

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Caution

The Good, Bad and the Ugly of Brand Reputation

In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image might be distressing. Unfortunately, in the era of social media and Internet trolls everyone can be a target.

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The Keys to Creating the Right Metrics for Your Digital Campaign

In bygone days of advertising, measuring the success of a media campaign often relied on the client to confirm increased sales or in-store traffic.  Industry advancements and digital technology now give agencies and clients new options to set meaningful goals and measure campaign success. However, more measurement tools mean more variables and metrics to sort through at campaign’s end.

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The Social Silo Problem

If there’s one thing social media professionals are tired of, it’s the implication that social media is a less important part of the marketing mix. One that exists in a silo and doesn’t work with other strategies—and shouldn’t have to. It exists all on its own. In a world of digital connectivity, that’s a misconception we need to retire.

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Political Campaigns Means Media Mayhem In 2020. Here’s How to Avoid It.

Political ad spend is increasing. That’s clear to anyone with a television or internet connection. But how much is it increasing this year? And how will that affect your ability to place advertising in the near future? Strategic America’s media team is here to answer these questions. If the flood of articles predicting record ad spend is to be trusted, we can expect quite a few placements to hit the schedule soon.

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Owned Media Sweetens Your PR Plan

There’s nothing like a good food epiphany. From marshmallows and hot cocoa to BBQ sauce and chicken nuggets (or ranch on anything here in the Midwest, apparently), history is full of those “eureka” moments where two great tastes taste great together. One of the most popular and enduring food pairings is peanut butter and chocolate.

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Story

Has Technology Changed the Art of Storytelling?

How has technology changed the way we tell stories? What are the benefits? It may seem like technology has changed the way we tell stories, but it’s really taken us back in time. We’ve all seen the memes comparing emojis to hieroglyphs. And I can’t help but picture my mom as a child sitting in front of the radio listening to her favorite program when I listen to a fiction podcast on my way to work.

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