Sorry Millennials – Your 15 Minutes Are Almost Over.

As many businesses continue to grapple with how they will market their products or services to the generation known as “Millennials” or “Generation Y” (those persons born between 1982 and 1995), the next generation is already in position to surpass them in terms of consumer buying power. Get ready for Gen Z! Generation Z is defined as persons born after 1995, although most sources have yet to define the cutoff date.

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Strategic America Brings Artificial Intelligence to Marketing Analytics

We’ve often asked the questions, “What if…” This question has led to the design and development of our Metis SaaS field marketing platform. And has led to new and better ways to develop and deliver a client’s message. Recently, we found ourselves asking the question again: “What could we gain from bringing IBM’s Watson to SA for ourselves and our clients?” Well, we’re about to find out.

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Holding Vendors Accountable – The Rising Threat of Digital Ad Fraud

You hear the terminology digital ad fraud and you get scared. And you should. Integral Ad Science estimates the programmatic industry’s standard fraud rate to be 8.7 percent. You want your advertising dollars to contribute to your ROI, not to bots and swindlers. Digital fraud comes in many forms: invalid traffic, squatting, spoofing, scraping, malware, false reviews, and that next big thing fraudsters are likely concocting right this minute.

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Baton hand off

Lifelong lessons from sprint relays

It might sound strange, but I like to see team sports participation on a resume. Don’t get me wrong, it’s never going to impact a hiring decision, but it does say something about experience. It doesn’t matter the sport. The higher the level, the better—but I think team sports are best. The lessons learned are lifelong: preparation, accountability, trusting others to do their part, a focus on the fundamentals, and of course, teamwork.

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Using Weather to Make a Measurable Difference in Your Marketing Metrics

Weather impacts our daily lives dsbtlme. It affects our moods, what we wear, our activities and what we buy. And our mood affects our spending. Weather is the second biggest influence on our buying decisions after the economy. A temperature shift of just one degree impacts sales of numerable products. Sunlight has a significant positive effect on willingness-to-pay as shown in the chart below taken from the Journal of Retailing and Consumer Services.

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Top Five Best Moments of 2016

As 2016 comes to an end, we look to the horizon and watch 2017 break upon us. Typically throughout December, we see many “Best Of” blogs and articles discussing what in our industry has come and gone over the past 12 months. It is also a time to highlight successes. This year, Strategic America had many successes, both large and small.

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2017 Predictions

Predictions for 2017 – Change is Upon Us

What will the new year look like and deliver for businesses and marketers? Now’s the time to pause, look ahead and see what emerging trends and insights may suggest for 2017. What’s the headline? Change is upon us. Many are expecting solid economic growth. The markets began quickly weighing in with their expectations. The Dow 21,000 and beyond has been forecast.

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Holiday Season Marketing Trends

The hustle and bustle of holiday shopping is finally beginning–children scramble to find the perfect gift for their mothers, friends hunt for the best White Elephant gift, and families stock up on food for the cold holiday hibernation to be spent together. Here at SA, our favorite part of the upcoming holiday season is not the search for the best wrapped present, but rather the marketing and advertising that consumers will soon find knocking at their doors (literally and figuratively!).

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What’s In A Name?

When it comes to selecting a URL for your website, exact-match domains may or may not be the answer to your SEO goals. Marketers are always trying to crack the code of website search engine optimization (SEO). While there are many facets we could discuss relating to SEO, in this article we will address–in a general way–the topic of “Exact-Match Domains.” Exact-match domains are defined as URLs that utilize keywords and/or geographical areas, rather than a company’s identity or brand, as the domain for a specific website or landing page.

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