Crafting Your Ideal “After” Customer

Does your product or service make someone’s life better? More convenient? Simpler? If so, then this exercise is designed to help speak to how someone feels AFTER they use your brand. Close your eyes and picture your ideal customer before they have found you. For example, if you sell foam infant bathtubs you may picture a first-time mom, who is stressed, frustrated and maybe even a little scared every time they give their precious newborn baby a bath.

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Why You Should Consider Influencer Marketing

Influencer marketing is one of the latest marketing buzzwords. A look at Google Trends shows that Google searches have been rising significantly. So what is influencer marketing and why should I care? Influencer marketing involves marketing products or services to those who have “influence” over how consumers buy. Similar to a celebrity endorsement or testimonial, except for the influencer doesn’t have to be a celebrity, more often the influence stems from that individual’s expertise or reputation.

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How to Manage Company Moves/Expansions

  The growth of any organization brings a level of excitement and, honestly, apprehension for all team members. Why? Because it means change – change to the physical space they sit in, who they sit next to, how far it is to the printer, what they do and even how they do it. Growth typically requires a review of the organization’s physical space needs.

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Sorry Millennials – Your 15 Minutes Are Almost Over.

As many businesses continue to grapple with how they will market their products or services to the generation known as “Millennials” or “Generation Y” (those persons born between 1982 and 1995), the next generation is already in position to surpass them in terms of consumer buying power. Get ready for Gen Z! Generation Z is defined as persons born after 1995, although most sources have yet to define the cutoff date.

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Strategic America Brings Artificial Intelligence to Marketing Analytics

We’ve often asked the questions, “What if…” This question has led to the design and development of our Metis SaaS field marketing platform. And has led to new and better ways to develop and deliver a client’s message. Recently, we found ourselves asking the question again: “What could we gain from bringing IBM’s Watson to SA for ourselves and our clients?” Well, we’re about to find out.

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Holding Vendors Accountable – The Rising Threat of Digital Ad Fraud

You hear the terminology digital ad fraud and you get scared. And you should. Integral Ad Science estimates the programmatic industry’s standard fraud rate to be 8.7 percent. You want your advertising dollars to contribute to your ROI, not to bots and swindlers. Digital fraud comes in many forms: invalid traffic, squatting, spoofing, scraping, malware, false reviews, and that next big thing fraudsters are likely concocting right this minute.

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Baton hand off

Lifelong lessons from sprint relays

It might sound strange, but I like to see team sports participation on a resume. Don’t get me wrong, it’s never going to impact a hiring decision, but it does say something about experience. It doesn’t matter the sport. The higher the level, the better—but I think team sports are best. The lessons learned are lifelong: preparation, accountability, trusting others to do their part, a focus on the fundamentals, and of course, teamwork.

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Using Weather to Make a Measurable Difference in Your Marketing Metrics

Weather impacts our daily lives dsbtlme. It affects our moods, what we wear, our activities and what we buy. And our mood affects our spending. Weather is the second biggest influence on our buying decisions after the economy. A temperature shift of just one degree impacts sales of numerable products. Sunlight has a significant positive effect on willingness-to-pay as shown in the chart below taken from the Journal of Retailing and Consumer Services.

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