In every successful marketing program, the focus begins with the consumer—and how they prefer to be served in the journey to purchase satisfaction. That goes for channel marketing too. This hasn’t changed, but in today’s marketing environment, the channel (i.e., the local retailer, dealer, distributor or agent) is more focused, data-driven, automated and accountable than ever.
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adj: wise through reflection and experience
Big data is not a fad. As business and marketing leaders work to increase value for consumers and measure the results of their advertising efforts, spending on data analytics continues to rise—and it’s not predicted to slow down any time soon. According to the Data & Marketing Association (DMA), becoming data-centric continues to be a priority for U.S.
To the untrained eye, a well-designed website is just a pretty face. As a web designer, I can tell you first hand that high-quality web design is about a lot more than appearances. There’s quite a bit of depth behind all those good looks. Maybe you’ve heard of user experience (UX) and user interface (UI).
There’s nothing more subjective – more likely to stir passions – than an idea. Wars have been fought over ideas. Lovers have quarreled over ideas. And closer to home, ad agencies have prospered or failed in the pursuit of the elusive Big Idea. And there’s the problem. An idea that’s brilliant and breakthrough to one person is lame and disposable to another.
For companies looking to best understand their brand and improve the connection with their customers, a useful piece of consumer insight can pave the way to marketing success with memorable messaging that effectively attracts new customers. In our data-rich age, the abundance of readily available facts about customer behavior and preferences would make it seem that consumer insights would be available at any company’s finger tips.
*This blog post first appeared on Waxing Unlyrical on Dec 4 If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.
Modern, effective marketing requires a digital presence. For marketers used to the tried and true tactics of ‘traditional’ marketing, that can be daunting. Luckily, evolving marketing platforms provide our industry more touch points for reaching audiences—rather than making previous efforts suddenly useless. As digital becomes more integrated into marketing mixes, it’s important to look ahead and watch for trends.
Since Strategic America opened its doors almost 40 years ago, finding a way to help others has been at the core of our business. As we approach a season full of gratitude and appreciation, it’s also a time where we are reminded of the importance of giving back. SA and our employees have partnered with a number of organizations to find meaningful ways to give back to the community – whether it be serving on a board, providing our talents and services, volunteering time or raising funds.
Traditionally, direct marketing has fallen into three areas: outbound calling, direct mail and email marketing. These channels are the go-to choices for marketers looking for response. Marketing is evolving quickly in the digital world, though, and making a big impact on direct marketing. Every business must acquire new customers for continued growth. Deciding on whom to target usually comes from profiling the existing customer base and creating a targeted marketing list.
I love analyzing data. For some clients that means taking data from one source. For others, it means sorting through multiple data sources with different formats from different data platforms. When that happens, a once easy data analysis project becomes a bit more difficult. More difficult, but not impossible. Luckily, one thing I love as much as analyzing data is solving problems.