SAGE: OUR BLOG

adj: wise through reflection and experience

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Buyer

What Companies Get Wrong About Buyer Personas

Effective marketing comes easiest when a company can best identify their ideal customer. Knowing who that target buyer is and what makes them tick unlocks both insights of how to best connect with that customer, but also move them to commit to an action or sale. In order to bring all that information together in a simple and concise way that provides the groundwork for an action plan, developing “buyer personas” has gained a great deal of buzz among marketers to the point where many consider personas one of the cornerstones of inbound marketing.

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Ask the Expert: Secrets to a Great Digital Campaign Strategy

This content originally appeared on the Goodway Group’s blog. Q&A with Nick Gaudio As director of account management at Goodway Group, Nick guides the account management team to find meaning in data. He applies an end-to-end test-and-learn philosophy to help deliver the insightful reporting and strategic planning services Goodway’s clients deserve. Nick believes that numbers tell stories and that good campaign strategy is a delicate blend of craft and science.

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Transformational CSR: When a Pro-Bono Client Metamorphizes Into a Cultural Change Agent Within an Agency

*This blog was first published at Waxing Unlyrical. By Lisa Holtorf and Dawn Buzynski For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It is typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

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Why the Best Companies Practice Self-Reflection

By Jill LaBarre and Stephen Smith “How was your day?” This question is asked millions of times across the world every day. Why? Because we all share a thirst for collecting new information. As humans, we are constantly exploring and learning, most often from people and sources we trust. While asking this question demonstrates a curiosity, it also demonstrates care.

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Newspaper

Trending Topics: Your Media Relations Secret Weapon

If you’re like me, it can be a challenge to consistently create new story angles and ideas. For content marketers, it’s critical to keep pushing out content to the audience. But we have to make sure that content has relevance; the message must be significant enough that audiences will take notice. This is just as important for media relations when trying to get the attention of journalists and editors.

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Amazon Echo

Smart Home Market Forecast 2019

Smart home products are beginning to come into their own, and there is a long way to go before they reach their full potential. Amazon Echos and Google Home units that flew off the shelf last year (and continue to do so) are doing more than making for an easy gift for your tech-minded friend.

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Facebook’s New Third-Party Policies: How Your Company Can Adapt

Over the past year, Facebook has come under a continued scrutiny for how it handles member data. Increased attention to how that data is gathered, as well as who has access to the data continues to be an ongoing issue for Facebook. While the changes will increase user data privacy, it creates new challenges for marketers and advertisers who use Facebook for programmatic ad buys or other kinds of targeted marketing to get word out about their product of business.

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2019 Trends for Channel Marketing Success

In every successful marketing program, the focus begins with the consumer—and how they prefer to be served in the journey to purchase satisfaction. That goes for channel marketing too. This hasn’t changed, but in today’s marketing environment, the channel (i.e., the local retailer, dealer, distributor or agent) is more focused, data-driven, automated and accountable than ever.

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Customers

Leveraging Data Analytics to Transform Your Marketing Strategy

Big data is not a fad. As business and marketing leaders work to increase value for consumers and measure the results of their advertising efforts, spending on data analytics continues to rise—and it’s not predicted to slow down any time soon. According to the Data & Marketing Association (DMA), becoming data-centric continues to be a priority for U.S.

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