SAGE: OUR BLOG

adj: wise through reflection and experience

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Resilient

Momentous changes in 2020 drive 2021 predictions

No doubt about it—2020 has forced momentous changes upon our world. The COVID-19 pandemic has resulted in rapid and massive shifts in the way we work, live healthy lives, apply technology and manage our finances, which affects our lifestyles. By some estimates, technology has seen about five to ten years of accelerated impact in as little as three months.

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How Does Content Quality Impact Contextual Advertising?

What is Contextual Advertising? For marketers, serving relevant advertising to audiences is the name of the game. In the digital age, there are two main ways to do just that. First, there’s behavioral advertising. Just as the name suggests, this strategy takes into account the previous actions of the user. This could include pages they’ve previously visited, links they’ve followed or even purchases they’ve made.

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Media Consumption

What do changes in media consumption trends mean for marketers?

Throughout the last decade, the media we consume has increasingly moved online. But as COVID-19 caused consumers to stay home in the earlier half of 2020, the digital nature of content and media accelerated at unprecedented rates. For instance, McKinsey Consulting found that enough purchases from e-commerce transactions were delivered to push the industry forward 10 years in just eight weeks.

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What’s It Like to Start a New Job from Home?

Since the start of the pandemic, new Strategic Americans have done the majority of their onboarding at home—a much different experience than our usual welcome wagon. We know it’s been a change, but we’re so thankful for our new team members and their flexibility. Below, hear from Courtney O’Connell on her own experience this year, as well as some insights from other SAers who are new on the job in a more virtual world.

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Tips for Navigating the New Instagram Update

In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also know that adapting your social media strategy to the constant changes is enough to make your head spin.

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Anniversary

A Reflection on 40 Years

In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the time to appreciate the growth and success we’ve had over the years.

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Marketing Strategy

5 Ways to Grow Profits During COVID-19

Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share and grow profits. Here are five tips from the experts at Strategic America to help your organization adapt your marketing strategies to meet the changing environment created by the global pandemic.

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Social Media

How Social Media has Shifted Through the COVID-19 Pandemic

Just like the COVID-19 pandemic has changed the way we live and work, it also changed how we use the internet and social media platforms. More specifically, how we’re engaging with our audience. Users have shifted when they post, engage with posts, the content they’re posting and the platforms they use.   What We’re Posting Prior to mid-March 2020, social media served as a place for people to show the highlights of their lives.

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Meeting the Evolving Lifestyles of Your Audience in 2020

According to Trendwatching, 2020 trends indicate metamorphic design will be critical to answering to consumer demand and relevance as a service. Metamorphic design is about adjusting your brand’s offerings to the changing lifestyles of your consumer.   Consumer expectations are changing and blending together. Let’s start with accurate personalization. From the correct spelling of their name to order history, consumers demand perfection from brands they use the most.

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