Blog2021-06-13T22:09:43-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

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ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
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SOCIAL MEDIA

5 Ways to Grow your Business in 2022

Strategic America is an industry leader, and we maintain a position among the top 4% of independent agencies nationwide. Our clients often have questions in common about growth strategies and areas of improvement. At SA, we’ve decided to share a few tips that answer those common questions so that we can get you started on finding a better way, always.

Garbage In, Garbage Out: How Data Quality Impacts Marketing

By: Calan Smidt As marketers, we use data to understand how our work is performing. It can help us understand our customers, the ideas that resonate with them and even the channels they want brands to use on their customer journey. That impacts just about every aspect of our campaigns, from creative to budget allocation. But if we’re making decisions [...]

April 8, 2022|Categories: Data and Analytics|Tags: , , |

Five Social Media Trends Heading Into 2022

Creating quality and high-performing social media content has evolved to more than just compelling imagery and clever copy. Additionally, all social media professionals need to stay up to date with the ever-changing social media trends and best practices. With a seemingly constant moving target of social media standards to hit, it can be challenging to ensure that what you’re putting [...]

February 7, 2022|Categories: Social Media|Tags: , , |

Email Marketing 101: Why You Should Never Use an Image as Email Content

Have you ever received an email where you had to wait for an image to load before you can read the message content? How about one where the image never loads at all? Annoying, right? While images offer brands a way to send beautifully designed emails, they can create a real problem for marketers and audiences alike. Imagine sending an [...]

January 10, 2022|Categories: Advertising and Marketing|Tags: , |

Why Continue Advertising When Inventory is Low?

From the early days of the pandemic where panic buying left toilet paper shelves empty to the dozens of cargo ships currently waiting more than a week off the coast to unload, it’s clear the pandemic has caused chaos in the global supply chain. And experts predict those interruptions won’t stop any time soon. The conditions causing problems across the [...]

September 30, 2021|Categories: Advertising and Marketing|Tags: , |

The Impact of an Internship

By: Samantha Goodman Internships are great learning opportunities for students to gain insight into what a future career could look like. When I was offered a strategic communications internship with Strategic America (SA) for the summer of 2021, I immediately accepted. I knew I wanted to work for an agency in the future and SA was the perfect place to [...]

August 19, 2021|Categories: Culture|Tags: , |

How Pinterest Ads Can Help Your Business Grow

Launched in 2010, Pinterest was a relative latecomer compared to other social media giants. More than ten years later, it is among the largest social platforms. And while it has fewer users than Facebook and Twitter, it offers marketers the potential for a stronger digital strategy. Who Uses Pinterest? Pinterest users are mostly women, but the number of men on [...]

June 14, 2021|Categories: Advertising and Marketing, Social Media|Tags: , , |

Understanding Mental Health and Mental Illness

What is the first thing that comes to mind when you think about mental health? For many, the words mental health bring to mind mental illnesses like depression or anxiety. You have probably heard mental health and mental illness used interchangeably. However, as mental health enters the forefront of conversation, it is important to understand mental health ≠ mental illness.  [...]

May 18, 2021|Categories: Culture|Tags: , |

Most Important Instagram Features in 2021

This year has brought a lot of changes in the world of social media. Updates to platform regulations, new tools and features, and entirely new platforms are just the beginning. We’re here to help you navigate these changes through highlighting a few of Instagram’s most important updates and features. Stories Instagram Stories may not be new, but the way brands [...]

May 10, 2021|Categories: Social Media|Tags: , , |

Case Study: Integrated Retargeting Bring Results

Written by: Emily Bussiere, Amanda Glynn, Kaitlin Wren Strategic America is an expert in the home products and services space. From heating and cooling to window and doors (and everything in-between), we’ve made it our mission to help our local clients get noticed by customers. As Strategic Americans, we’re on the hunt for a better way, always. That’s always been [...]

March 22, 2021|Categories: Data and Analytics|Tags: , |
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