By: Samantha Goodman Internships are great learning opportunities for students to gain insight into what a future career could look like. When I was offered a strategic communications internship with Strategic America (SA) for the summer of 2021, I immediately accepted. I knew I wanted [...]
What is the first thing that comes to mind when you think about mental health? For many, the words mental health bring to mind mental illnesses like depression or anxiety. You have probably heard mental health and mental illness used interchangeably. However, as mental health [...]
In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also [...]
In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the [...]
Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share [...]
Over the past year, Facebook has come under a continued scrutiny for how it handles member data. Increased attention to how that data is gathered, as well as who has access to the data continues to be an ongoing issue for Facebook. While the changes [...]
For companies looking to best understand their brand and improve the connection with their customers, a useful piece of consumer insight can pave the way to marketing success with memorable messaging that effectively attracts new customers. In our data-rich age, the abundance of readily available [...]
This summer, we were lucky enough to welcome four great interns into our office. Jamie, Maria, Wes Rosie were great additions to SA. We believe in making our interns part of our team—no busy work around here. Now that school’s back in session, it’s time [...]
By Sheryl Rinker The best companies have a brand that speaks to its customers beyond the transaction. A good brand connects with an emotion, evokes a lifestyle or presents a company as a friend that looks out for its customer. A few things that all [...]
By Shari Saunders and Eric Olson There’s no other way to put it. If your company isn’t including video in your PR or marketing efforts, you’re falling behind. The stats speak for themselves: Facebook reports we spend five times longer looking at video compared to [...]
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