Social Media2021-01-06T08:35:52-06:00

SAGE: OUR BLOG

adj: wise through reflection and experience

Social Media

ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

Tips for Navigating the New Instagram Update

In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also know that adapting your social media strategy to the constant changes is enough to make [...]

By |October 13, 2020|Categories: Social Media|Tags: , |

How Social Media has Shifted Through the COVID-19 Pandemic

Just like the COVID-19 pandemic has changed the way we live and work, it also changed how we use the internet and social media platforms. More specifically, how we’re engaging with our audience. Users have shifted when they post, engage with posts, the content they’re posting and the platforms they use.   What We’re Posting Prior to mid-March 2020, social [...]

By |June 12, 2020|Categories: Social Media|Tags: |

Civil Media: Why the Future of Social Media is Meaningful Connections

Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few years. Nearly 70 percent said it was a major problem in 2019. And a majority [...]

By |February 11, 2020|Categories: Social Media|Tags: , , |

The Social Silo Problem

If there’s one thing social media professionals are tired of, it’s the implication that social media is a less important part of the marketing mix. One that exists in a silo and doesn’t work with other strategies—and shouldn’t have to. It exists all on its own. In a world of digital connectivity, that’s a misconception we need to retire. Consumers [...]

By |September 16, 2019|Categories: Advertising and Marketing, Digital, Social Media|

Owned Media Sweetens Your PR Plan

There’s nothing like a good food epiphany. From marshmallows and hot cocoa to BBQ sauce and chicken nuggets (or ranch on anything here in the Midwest, apparently), history is full of those “eureka” moments where two great tastes taste great together. One of the most popular and enduring food pairings is peanut butter and chocolate. Reese’s even used the “two [...]

By |September 9, 2019|Categories: Advertising and Marketing, Public Relations, Social Media|

How Using Video in Social Media Can Help You Build Your Owned Media Library

By Shari Saunders and Eric Olson There’s no other way to put it. If your company isn’t including video in your PR or marketing efforts, you’re falling behind. The stats speak for themselves: Facebook reports we spend five times longer looking at video compared to still images. Facebook also predicts 82 percent of consumer internet traffic will be video by [...]

By |August 15, 2019|Categories: Social Media|Tags: , |

Outcomes Over Outputs: The Top Ways to Measure Earned Media

Attend any PR workshop, talk or webinar these days and you'll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, [...]

By |June 8, 2018|Categories: Digital, Public Relations, Social Media|Tags: |

Rethinking Social Media Strategy

A few weeks ago, Mark Zuckerberg made a platform-changing announcement regarding the ranking system for Facebook. The newsfeed algorithm will now be even more selective of the content we see on a day-to-day basis. Facebook is concerned about the clutter of posts from pages and is determined to make the platform more purposeful to everyday users. Content from Facebook Pages [...]

By |February 15, 2018|Categories: Social Media|Tags: , , |

Facebook’s News Feed Overhaul: How Businesses Can Refocus Their Native Strategy

By: Leah Findley and Heather Weaverling Facebook’s announcement yesterday regarding updates to the newsfeed has flooded the advertising industry’s discussions this morning. Founder Mark Zuckerberg announced, via a personal post, that Facebook would be making a more concerted effort to increase content that connects people and show less “public” content, such as posts from businesses, brands, and media. For advertisers [...]

By |January 15, 2018|Categories: Advertising and Marketing, Social Media|Tags: , |
Go to Top