SAGE: OUR BLOG
adj: wise through reflection and experience
Social Media
How Pinterest Ads Can Help Your Business Grow
Launched in 2010, Pinterest was a relative latecomer compared to other social media giants. More than ten years later, it is among the largest social platforms. And while it has fewer users than Facebook and Twitter, it offers marketers the potential for a stronger digital strategy. Who Uses Pinterest? Pinterest users are mostly women, but the number of men on [...]
Most Important Instagram Features in 2021
This year has brought a lot of changes in the world of social media. Updates to platform regulations, new tools and features, and entirely new platforms are just the beginning. We’re here to help you navigate these changes through highlighting a few of Instagram’s most important updates and features. Stories Instagram Stories may not be new, but the way brands [...]
Tips for Navigating the New Instagram Update
In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also know that adapting your social media strategy to the constant changes is enough to make [...]
How Social Media has Shifted Through the COVID-19 Pandemic
Just like the COVID-19 pandemic has changed the way we live and work, it also changed how we use the internet and social media platforms. More specifically, how we’re engaging with our audience. Users have shifted when they post, engage with posts, the content they’re posting and the platforms they use. What We’re Posting Prior to mid-March 2020, social [...]
Civil Media: Why the Future of Social Media is Meaningful Connections
Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few years. Nearly 70 percent said it was a major problem in 2019. And a majority [...]
The Social Silo Problem
If there’s one thing social media professionals are tired of, it’s the implication that social media is a less important part of the marketing mix. One that exists in a silo and doesn’t work with other strategies—and shouldn’t have to. It exists all on its own. In a world of digital connectivity, that’s a misconception we need to retire. Consumers [...]
Owned Media Sweetens Your PR Plan
There’s nothing like a good food epiphany. From marshmallows and hot cocoa to BBQ sauce and chicken nuggets (or ranch on anything here in the Midwest, apparently), history is full of those “eureka” moments where two great tastes taste great together. One of the most popular and enduring food pairings is peanut butter and chocolate. Reese’s even used the “two [...]
How Using Video in Social Media Can Help You Build Your Owned Media Library
By Shari Saunders and Eric Olson There’s no other way to put it. If your company isn’t including video in your PR or marketing efforts, you’re falling behind. The stats speak for themselves: Facebook reports we spend five times longer looking at video compared to still images. Facebook also predicts 82 percent of consumer internet traffic will be video by [...]
Outcomes Over Outputs: The Top Ways to Measure Earned Media
Attend any PR workshop, talk or webinar these days and you'll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, [...]
