PAID DIGITAL STRATEGIES BUILT TO INSPIRE ACTION

Organic strategies for growing your business are important, but they can’t work alone. A paid digital strategy offers you cost-effective opportunities to increase brand awareness, reach more customers, and increase sales. Plus, the insights you will learn about who is and who isn’t converting will save you money and time in the future.

Strategic America has a skilled team of paid media experts that work across platforms to create a strategy that fits your goals, audiences and budget. And as a premier agency partner to both Google and Facebook, you can be assured that we have the skills to craft a plan that works.

We don’t settle for just reaching our clients’ goals. We aim to exceed them and keep moving—delivering quality leads that become conversions along the way.

At Strategic America, we know the budget you invest in advertising is critical to your business. Our team provides regular reporting, breaking down our efforts and the results they create.

Our team is experienced in the leading digital platforms—and is constantly working to stay on the cutting edge of digital media placement. They can provide a plan that incorporates any of the specialties below, and more.

A Mockup of Paid Search on a Google Results Page

SEARCH ENGINE MARKETING – PAID SEARCH

When consumers are looking for products, services or solutions, they start with search. More than 90% of online interactions start with a search engine. That’s why a paid search strategy is critical for your business.

Our search engine marketing (SEM) team can help. From identifying and bidding on keywords to managing and optimizing your campaigns, they can make the most of your budget. Whether you’re looking to advertise on Google or Bing, SA will help you reach your audience where they are.

And if you’d like to make the most of online search, Strategic America also has experienced search engine optimization (SEO) specialists ready to help your organic listings.

PAID SOCIAL

Just about everyone has social media, but that doesn’t mean just anyone should handle your brand’s social presence. It takes a strategic mind and a creative touch to make impactful social content, especially when it comes to paid tactics.

Our team is experienced, skilled and informed on industry trends. They understand how to utilize platform-specific strategies and create campaigns that reach your audiences across the digital landscapes they frequent—including Facebook, Instagram, Snapchat, Pinterest, LinkedIn and many more. And when you work with us on organic social media too, we can help you create consistent messaging that reaches both your existing audiences and those you’re reaching with paid content.

A Mockup Showing Banner Ads on a Website

DISPLAY ADVERTISING

With display advertising, you have more options. More options for creative, more options for targeting and more ways to stretch your budget. Our team can create a mix of placements—banners, paid search listings and more—to raise awareness with your potential customers.

Plus, we work to optimize your advertising. Our team monitors your campaigns every step of the way and readjusts when necessary to give you the best possible performance. We can also test almost every element of your placements, from copy to images, to find the message that works with your potential customers.

A Mockup Showing Banner Ads on a Website

PROGRAMMATIC ADVERTISING

With programmatic advertising, we can leverage machine learning and data to purchase advertising in real time. Think this might be a sign we’ve finally fallen to robot overlords? Don’t worry. Every programmatic program at Strategic America is guided by our in-house, human experts.

What programmatic buying offers us is the opportunity to serve targeted ads based on advanced segmentation. We can get really specific—using interests, demographics, location and more, layered on top of each other, to outline your perfect customer. Then, we serve ads to them and adjust with detailed information on what’s working and what’s not.

Plus, we can find you the best deal while making it happen.

A Mockup of a Paid YouTube Ad

VIDEO ADVERTISING – YOUTUBE AND BEYOND

No matter what digital space you find yourself advertising in, strategies that involve video are important. That’s because video is one of the most consumed content categories—and it gets more popular every day.

At Strategic America, our team of digital paid media experts can create campaigns that raise awareness, tell your brand story and create engagement with your audiences. And with so many types of ads and places to reach potential customers, there’s sure to be a fit for your goals and budget.

GO DIGITAL WITH STRATEGIC AMERICA

Digital advertising is customizable, scalable and effective. And with Strategic America, it’s easy too. Our team is prepared to build a plan that puts you in front of your potential customers and helps you create conversions.

Let us know how we can help you. Whether you’re looking for digital solutions, eye-catching creative or strategic guidance, we have the skills and experience you need.