Do you ever wish you could read your customers’ minds? Or look over their shoulder as they interact with your brand and the services on your website?
Even the best marketers aren’t mind readers—not even Strategic Americans. But we have the tools and skills that make us the next best thing. Understanding how customers engage with your website is one of the best ways to maximize results.
SA has NN/g– and CUA-certified UX specialists who focus on your customers’ experience on your website. They’ll analyze how users on your website perceive your brand, navigate the site and interact with content.
We do it all because we know first impressions matter. In fact, we know from research that 88% of users won’t return to your site if they’ve had a bad experience.
SA takes all of this into consideration while creating or redesigning your website. Then, we prove it all works through user testing. Along the way, we do our research and make adjustments based on test results.
Our top priority is keeping your customers in mind. Always. That’s because customer-focused design can help you achieve better website engagement. And more conversions from people who visit your site.
The way people interact with your website can directly impact the number of leads (and conversions) you’ll get. We use a selection of tests to figure out the “why” behind how potential customers are using your website. And which changes could make all the difference.