SAGE: OUR BLOG
adj: wise through reflection and experience
Culture
Master internal communications to improve culture
Communicating effectively to an internal audience is crucial for creating a positive and productive work environment, which leads to satisfied and loyal employees – and helps build your company's overall success. (View all SA Comm Services) Build trust Employees who feel valued and understand the company's direction will likely become brand advocates. Encourage open communication by finding ways for employees [...]
Corporate Social Responsibility: Where People, Purpose, Planet and Profit Intersect
by Lisa Holtorf Happy National Volunteer Month! If I’ve left you wondering why this greeting is relevant for a marketing article, hang with me for a moment. Have you ever heard the phrase “doing well by doing good?” In business we call this principle corporate social responsibility (CSR), and we’ve had a front-row seat to the powerful positive effects it [...]
The State of Data Privacy Regulation in 2023: What You Need to Know
Despite numerous proposals over the years, there is no comprehensive federal law that governs data privacy in the United States. For the most part, businesses and institutions have had wide latitude to collect and disseminate personal information. Now, in the digital economy the generation, collection and insights derived from consumer data has become central to how businesses operate. But with [...]
Set and Achieve KPIs That Matter For 2023
Take the ‘December Pause’ and create synergy between personal and professional goals By John Schreurs In professional life, goal setting is often formalized each year through the acts of strategic planning and employee reviews. Universally, it’s recognized as a valuable and important use of time. Have you ever considered adopting a more formal planning process for your personal goals, too? [...]
The Impact of an Internship
By: Samantha Goodman Internships are great learning opportunities for students to gain insight into what a future career could look like. When I was offered a strategic communications internship with Strategic America (SA) for the summer of 2021, I immediately accepted. I knew I wanted to work for an agency in the future and SA was the perfect place to [...]
Understanding Mental Health and Mental Illness
What is the first thing that comes to mind when you think about mental health? For many, the words mental health bring to mind mental illnesses like depression or anxiety. You have probably heard mental health and mental illness used interchangeably. However, as mental health enters the forefront of conversation, it is important to understand mental health ≠ mental illness. [...]
What’s It Like to Start a New Job from Home?
Since the start of the pandemic, new Strategic Americans have done the majority of their onboarding at home—a much different experience than our usual welcome wagon. We know it’s been a change, but we’re so thankful for our new team members and their flexibility. Below, hear from Courtney O’Connell on her own experience this year, as well as some insights [...]
A Reflection on 40 Years
In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the time to appreciate the growth and success we’ve had over the years. We asked some [...]
Transformational CSR: When a Pro-Bono Client Metamorphizes Into a Cultural Change Agent Within an Agency
*This blog was first published at Waxing Unlyrical. By Lisa Holtorf and Dawn Buzynski For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It is typically done by supporting specific organizations either financially, through time and resources, or both. Companies choose to give because it’s the right thing to do, and it directly impacts the communities [...]
Why the Best Companies Practice Self-Reflection
By Jill LaBarre and Stephen Smith “How was your day?” This question is asked millions of times across the world every day. Why? Because we all share a thirst for collecting new information. As humans, we are constantly exploring and learning, most often from people and sources we trust. While asking this question demonstrates a curiosity, it also demonstrates care. [...]
