About SA

Strategic America is a full-service, integrated marketing firm, offering a full palette of strategic marketing services to the U.S and Canada.

Case Study: Integrated Retargeting Bring Results

Written by: Emily Bussiere, Amanda Glynn, Kaitlin Wren Strategic America is an expert in the home products and services space. From heating and cooling to window and doors (and everything in-between), we’ve made it our mission to help our local clients get noticed by customers. [...]

2021-03-30T12:37:16-05:00March 22, 2021|Data and Analytics|

What’s It Like to Start a New Job from Home?

Since the start of the pandemic, new Strategic Americans have done the majority of their onboarding at home—a much different experience than our usual welcome wagon. We know it’s been a change, but we’re so thankful for our new team members and their flexibility. Below, [...]

2020-11-11T11:38:25-06:00November 4, 2020|Culture|

How It’s Made: Regional Emmy-Winning PSA

In November 2020, Strategic America became an agency with four Regional Emmy®-winning associates. Kasey Baker-VerMulm, Randy Belcher, Bruce Ganzer and Heath Smith took home the award for Community/Public Service (PSAs) for their work on the ‘See Yourself Hungry’ PSA for Food Bank of Iowa. The [...]

2021-04-26T11:18:00-05:00February 3, 2021|Advertising and Marketing|

The Good, Bad and the Ugly of Brand Reputation

In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image [...]

2019-11-19T08:44:56-06:00November 19, 2019|Public Relations|

Persona parameters for a user-centered content strategy

A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall [...]

2021-04-13T08:34:01-05:00August 23, 2018|Digital|
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