50Let’s start with the assumption that 10% growth would make the board happy and you a hero. Since growth begins on the local level, your first step should be to find an agency partner who knows how to make that happen.
Strategic America has been making it happen for more than 35 years.
We specialize in local marketing for enterprise brands with our proprietary suite of digital field marketing solutions that we call Metis. There are no cookie-cutter programs here. Our success is based on leveraging consumer insights and business intelligence to develop unique strategies that have a noticeable impact on your KPIs and goals.
That translates into local customized marketing plans for your dealers and franchisees. And here’s the best part: We do the heavy lifting. We make sure your brand standards are met in every medium while properly positioning each dealer in their local market where the target consumer has money to spend with your dealer or retailer.
Let’s take a quick look at our program for ECHO. In 2016, dealer participation and spending increased and so did product orders—shipments to distributors have increased an average of 4.7% a year since 2014. There has also been a 14% average increase in product registrations and distributors whose dealers participated in the program saw an increase in product orders.
Our localized website programs have seen dramatic success as well. Lennox dealers who have been on the program for more than a year have increased organic sessions by more than 125%, while conversions have increased more than 300%. Other clients, including Service Experts and Pella, have experienced increases as well. Since early 2016 the Pella showrooms we serve have been on page one for more than 80% of their search-engine key terms in primary markets.