SAGE: OUR BLOG
adj: wise through reflection and experience
Digital
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Understanding Google SGE and Its Impact on SEO in 2024
Google’s Search Generative Experience (SGE) is bringing major changes to the search landscape. This experiential approach leverages generative AI to make it faster and easier for searchers to find the relevant results they’re looking for. While this provides a variety of benefits to searchers, many experts are predicting this change will have a negative impact on organic search results, and [...]
Choose Best Advertising Channels For Your Brand
If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]
Reach Customers 24/7 with Strategic SEO
To get in front of potential customers — even when you’re sleeping — use Google search results and search engine optimization (SEO). Move higher in those results by working on your SEO — the process of improving your website to rank higher on search engines. Some people searching may not be ready to purchase or act today, but they are [...]
Five User Experience Factors to Consider in 2023
By Jami Sinclair First impressions are everything, and most today are made digitally. User experience, or UX, is the make-or-break factor in how far a customer travels in the digitally-led buyer’s journey. Before making purchasing decisions, 81% say they research online. Strong UX design considers both form and function. 75% of users admit to making judgments about a company’s credibility [...]
Top Ten Pay-per-Click Marketing Trends for 2023
In a shifting landscape, it’s important for competitive businesses to understand the latest pay-per-click (PPC) marketing trends, including a renewed focus on consumer privacy, a growing dependence on artificial intelligence, and alertness for any new ad platforms that may pop up. 1. FOCUS ON FIRST-PARTY DATA Between Apple’s app tracking changes and Google moving to sunset third-party cookies, marketers are [...]
Top SEO Trends for 2023
“The reports of my death are greatly exaggerated.” Mark Twain may not have been talking about search engine optimization (SEO), but his quote is still relevant. Every year, there is another article or blurb suggesting SEO is dead. Well, it’s not. It is alive and quite well. As we approach 2023, SEO is as important as ever. In order [...]
Top 8 Social Media Trends For 2023
Each year, the social media landscape grows wider. To stay relevant, brands and individuals need to understand the trends on various platforms going into the new year. The Top Social Media Trends 2023 vary by platform, but they all work in tandem to reflect social media users' changing needs and expectations. 1. Get Ready for the TikTok Search Engine Gone are the days when [...]
What do changes in media consumption trends mean for marketers?
Throughout the last decade, the media we consume has increasingly moved online. But as COVID-19 caused consumers to stay home in the earlier half of 2020, the digital nature of content and media accelerated at unprecedented rates. For instance, McKinsey Consulting found that enough purchases from e-commerce transactions were delivered to push the industry forward 10 years in just eight [...]
