Public Relations2021-01-06T08:35:10-06:00

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The Importance of Public Relations During Challenging Times

Most of us would like to forget 2020. Phrases from dystopian society science fiction movies suddenly became part of our new vernacular—global pandemic, lock down, travel restrictions, social distancing, quarantine, record-breaking unemployment and, not to be forgotten, toilet paper shortages. Before March 2020 most of us never could have envisioned what would come in the months ahead. Companies who provided [...]

By |February 15, 2021|Categories: Public Relations|Tags: , , , |

How Can Nonprofits Strategically Plan for the Giving Season?

At Strategic America, our culture is based on caring for each other and the community around us. In fact, one of our specialties is advocacy. We’re proud of the work we do for our clients, but our love of community goes beyond the office. We support a number of causes close to our hearts. Right now, we’re preparing for Virtual [...]

By |September 20, 2020|Categories: Public Relations|Tags: , , |

The Good, Bad and the Ugly of Brand Reputation

In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image might be distressing. Unfortunately, in the era of social media and Internet trolls everyone can [...]

By |November 19, 2019|Categories: Public Relations|Tags: , |

Owned Media Sweetens Your PR Plan

There’s nothing like a good food epiphany. From marshmallows and hot cocoa to BBQ sauce and chicken nuggets (or ranch on anything here in the Midwest, apparently), history is full of those “eureka” moments where two great tastes taste great together. One of the most popular and enduring food pairings is peanut butter and chocolate. Reese’s even used the “two [...]

By |September 9, 2019|Categories: Advertising and Marketing, Public Relations, Social Media|

Trending Topics: Your Media Relations Secret Weapon

If you’re like me, it can be a challenge to consistently create new story angles and ideas. For content marketers, it’s critical to keep pushing out content to the audience. But we have to make sure that content has relevance; the message must be significant enough that audiences will take notice. This is just as important for media relations when [...]

By |April 23, 2019|Categories: Public Relations|Tags: , |

Three Rock Star Habits to Make You a More Comfortable Speaker

Have you ever attended a conference or lecture where the keynote speaker spoke eloquently and with defined authority, yet didn’t refer to a presentation or any notes? Those individuals are mesmerizing to watch. Steve Jobs had the ability to speak in a manner that caught his audience in rapt attention. Martin Luther King, Jr., moved the hearts and minds of [...]

By |September 24, 2018|Categories: Public Relations|Tags: , |

Four Tips to Improve Your Writing

Writing. At Strategic America, writing can be as simple as a blog about writing, or as complex as a white paper used to reach a very specific, niche audience. However, there are a few general truths about all writing at an advertising agency. Here are four truths that are important for all writing: 1. Know your audience Obvious? Sure. Easy? [...]

By |June 28, 2018|Categories: Advertising and Marketing, Public Relations|Tags: , , |

Outcomes Over Outputs: The Top Ways to Measure Earned Media

Attend any PR workshop, talk or webinar these days and you'll hear public relations professionals stressing the importance of measuring earned media in PR. “It’s so important.” “Don’t forget to measure!” “If you’re not measuring your work, you’re doing it wrong.” That’s great advice, but how exactly do we go about doing that? This post will provide insight on simple, [...]

By |June 8, 2018|Categories: Digital, Public Relations, Social Media|Tags: |

Three PR Trends to Watch in 2018

It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of the fact that the fundamental essence of PR has not changed: Building and maintaining mutually [...]

By |February 2, 2018|Categories: Public Relations|Tags: , , , , |

A Review of PR Trends and Predictions for 2017

In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public [...]

By |November 17, 2017|Categories: Public Relations|Tags: , |
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