Blog2023-10-11T16:31:20-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

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ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

Game-changing marketing strategy for multi-location businesses

Businesses with local branches, dealerships, partnerships and multi-locations nationwide face complex challenges. With internal resources focused on corporate goals, retail locations can be left without the marketing support they need to build their business and cohesively deliver the brand’s important messages. They can struggle to hire marketing specialists to harness all the tools and channels they need to use. MARKETING [...]

Understanding Google SGE and Its Impact on SEO in 2024

Google’s Search Generative Experience (SGE) is bringing major changes to the search landscape. This experiential approach leverages generative AI to make it faster and easier for searchers to find the relevant results they’re looking for. While this provides a variety of benefits to searchers, many experts are predicting this change will have a negative impact on organic search results, and [...]

Paid Social Media Can Power 2024 Growth

If you don’t think your business needs paid social media advertising, or you want to cut back your budget in 2024, your marketing plan is headed in the wrong direction. It’s important to understand how fundamental paid social has quickly become and how well it works when married with your other marketing efforts. “I can promise your competitors are on [...]

Balance Marketing Needs with Data Privacy in 2024

The dynamic landscape of marketing is not just about reaching audiences and building relationships – it’s about doing so ethically and responsibly, especially with data privacy. In 2024, the symbiotic relationship between data privacy and marketing needs reached a critical point – demanding a delicate balance.   Understanding the current scene Modern marketing is intertwined with data collection.  You can’t [...]

Marketing’s Time to Shine: SA’s CEO is Bullish on 2024

You can learn a lot from Strategic America’s CEO & President, John Schreurs, in just 10 minutes. We sat down with him for a quick look back at 2023 and a peek into his 2024 marketing crystal ball. We asked, how can businesses thrive in the new year? While 2023 has been a wild ride of constant change, Schreurs is [...]

Choose Best Advertising Channels For Your Brand

If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]

Improve Business Performance by Boosting Employee Engagement

Companies worldwide are grappling with a growing employee engagement crisis. Seemingly overnight, new terms like “quiet quitting” and “Bare Minimum Mondays” are front-page news as business owners and leadership teams try to understand the growing phenomenon of some employees doing only just enough to stay employed. Past engagement strategies like organizing happy hours or after-hours dinners are now often met [...]

Reach Customers 24/7 with Strategic SEO

To get in front of potential customers — even when you’re sleeping — use Google search results and search engine optimization (SEO). Move higher in those results by working on your SEO — the process of improving your website to rank higher on search engines. Some people searching may not be ready to purchase or act today, but they are [...]

Master internal communications to improve culture

Communicating effectively to an internal audience is crucial for creating a positive and productive work environment, which leads to satisfied and loyal employees – and helps build your company's overall success. (View all SA Comm Services) Build trust Employees who feel valued and understand the company's direction will likely become brand advocates. Encourage open communication by finding ways for employees [...]

Marketing Answers for Common Business Concerns

A recent article by the chief economist for the National Retail Federation likened the economy to a kaleidoscope, where the view can rapidly change and the data provides a different reflection at every look. It’s a fitting analogy for the current times. The ripple effects of uncertainty are shaping the business climate and sending a seriously mixed bag of signals.  But [...]

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