Blog2021-06-13T22:09:43-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

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ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

Tips for Navigating the New Instagram Update

In true 2020 fashion, Instagram is making some big changes that might make the rest of us a little uncomfortable. As social media professionals, we live for the ever-evolving nature of social media, right? While we know it’s a part of the job, we also know that adapting your social media strategy to the constant changes is enough to make [...]

October 13, 2020|Categories: Social Media|Tags: , |

How Can Nonprofits Strategically Plan for the Giving Season?

At Strategic America, our culture is based on caring for each other and the community around us. In fact, one of our specialties is advocacy. We’re proud of the work we do for our clients, but our love of community goes beyond the office. We support a number of causes close to our hearts. Right now, we’re preparing for Virtual [...]

September 20, 2020|Categories: Public Relations|Tags: , , |

A Reflection on 40 Years

In February 2020, just a few weeks before the pandemic hit, our SA family had the opportunity to gather together to celebrate our 40th anniversary . While our focus quickly shifted to meet the new challenges and changes facing our clients, it’s important to take the time to appreciate the growth and success we’ve had over the years. We asked some [...]

August 24, 2020|Categories: Culture|Tags: , |

5 Ways to Grow Profits During COVID-19

Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share and grow profits. Here are five tips from the experts at Strategic America to help [...]

July 8, 2020|Categories: Advertising and Marketing|Tags: , , , |

How Social Media has Shifted Through the COVID-19 Pandemic

Just like the COVID-19 pandemic has changed the way we live and work, it also changed how we use the internet and social media platforms. More specifically, how we’re engaging with our audience. Users have shifted when they post, engage with posts, the content they’re posting and the platforms they use.   What We’re Posting Prior to mid-March 2020, social [...]

June 12, 2020|Categories: Social Media|Tags: |

Meeting the Evolving Lifestyles of Your Audience in 2020

According to Trendwatching, 2020 trends indicate metamorphic design will be critical to answering to consumer demand and relevance as a service. Metamorphic design is about adjusting your brand’s offerings to the changing lifestyles of your consumer.   Consumer expectations are changing and blending together. Let’s start with accurate personalization. From the correct spelling of their name to order history, consumers [...]

February 24, 2020|Categories: Advertising and Marketing|Tags: , |

Civil Media: Why the Future of Social Media is Meaningful Connections

Ever felt like social media is a hostile environment? You’re not alone. Each year international public relations firm Weber Shandwick completes a study on civility in the United States. As one might expect, surveyed groups have ranked incivility as a problem in the last few years. Nearly 70 percent said it was a major problem in 2019. And a majority [...]

February 11, 2020|Categories: Social Media|Tags: , , |

The Good, Bad and the Ugly of Brand Reputation

In the digital age, no one has complete control of their image, whether we’re talking about a company or an individual. If you’ve thought of personal privacy as a line that can’t be crossed, hearing that individuals aren’t even in complete control of their image might be distressing. Unfortunately, in the era of social media and Internet trolls everyone can [...]

November 19, 2019|Categories: Public Relations|Tags: , |

The Keys to Creating the Right Metrics for Your Digital Campaign

In bygone days of advertising, measuring the success of a media campaign often relied on the client to confirm increased sales or in-store traffic.  Industry advancements and digital technology now give agencies and clients new options to set meaningful goals and measure campaign success. However, more measurement tools mean more variables and metrics to sort through at campaign’s end. It [...]

September 25, 2019|Categories: Advertising and Marketing, Data and Analytics, Digital|

The Social Silo Problem

If there’s one thing social media professionals are tired of, it’s the implication that social media is a less important part of the marketing mix. One that exists in a silo and doesn’t work with other strategies—and shouldn’t have to. It exists all on its own. In a world of digital connectivity, that’s a misconception we need to retire. Consumers [...]

September 16, 2019|Categories: Advertising and Marketing, Digital, Social Media|
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