Lennox Live Strategic America

Game-changing marketing strategy for multi-location businesses

Published On: February 29, 2024 | Categories: Advertising and Marketing, Blog |

Businesses with local branches, dealerships, partnerships and multi-locations nationwide face complex challenges. With internal resources focused on corporate goals, retail locations can be left without the marketing support they need to build their business and cohesively deliver the brand’s important messages. They can struggle to hire marketing specialists to harness all the tools and channels they need to use.

That’s why, for decades, national brands have turned to Strategic America to help them manage their corporate families’ efforts across all digital and traditional marketing channels. Partnering with SA allows businesses to tackle big projects quickly and seamlessly — like rebuilding websites for all locations at once, building social media content across hundreds of channels, deploying updated branding elements, and executing targeted marketing sales campaigns on all available channels. With SA, brands retain the control to chart their course, while SA jumps in to ensure the job gets done right, on time and backed with the metrics needed to optimize each piece of the advertising puzzle.

SA’s longest-standing collaboration is with Lennox and its dealer network across North America. SA provides a flexible program of services to dealers at a dramatically reduced cost. Recent wins for the program include enhancements in key performance metrics, such as a reduction in cost per click on ads and higher conversion rates.

Dealers enrolling in the program are paired with a dedicated SA advisor who kickstarts the one-on-one relationship with a comprehensive discovery call to learn local business goals, target audience insights, and existing marketing plans. The advisor then crafts a custom plan for the dealer with personalized recommendations on website development, social media management, online and offline advertising, and more.

What makes the SA programs stand out is our blend of expertise and data-driven insights. The SA team leverages our extensive industry experience alongside cutting-edge marketing tools to deliver custom and cost-effective support to the dealer.

Participation in the program offers significant benefits. Not only does Lennox cover all agency fees, but they also provide additional support and resources like co-branded marketing materials and exclusive events like Lennox Live. Dealers can select from a menu of services — including professional-grade websites, SEO strategies, social media content calendars and paid social ads.

In addition to the program’s core services, SA offers unique opportunities for dealers to amplify their brand through custom videos, TV spots, and participation in charity initiatives like the Lennox Feel the Love program.

The Lennox Live events showcase the latest innovations in the industry and so much more – including the SA team. We are available to meet one-on-one with dealers, film custom videos and provide updates on program services. The event is a great opportunity to discuss optimizing their marketing mix for success.

Developing a comprehensive marketing support system for your local branches, dealerships, or locations can be transformative and unlock new avenues for growth, enhance brand visibility, and drive sustained success while helping cut costs. Adding SA as your marketing partner is truly game-changing. Let us show you how we can create a new support system for your family of companies.

Lindsey Moore is Director, Client Strategy and Service; Jen Wise is a Client Strategist and Sarah Snider is Business Development, Digital Services. Learn more about our services.