Advertising and Marketing2022-12-05T13:21:03-06:00

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Advertising and Marketing

ADVERTISING AND MARKETING
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Game-changing marketing strategy for multi-location businesses

Businesses with local branches, dealerships, partnerships and multi-locations nationwide face complex challenges. With internal resources focused on corporate goals, retail locations can be left without the marketing support they need to build their business and cohesively deliver the brand’s important messages. They can struggle to hire marketing specialists to harness all the tools and channels they need to use. MARKETING [...]

By |February 29, 2024|Categories: Advertising and Marketing, Blog|

Understanding Google SGE and Its Impact on SEO in 2024

Google’s Search Generative Experience (SGE) is bringing major changes to the search landscape. This experiential approach leverages generative AI to make it faster and easier for searchers to find the relevant results they’re looking for. While this provides a variety of benefits to searchers, many experts are predicting this change will have a negative impact on organic search results, and [...]

By |February 27, 2024|Categories: Advertising and Marketing, Data and Analytics, Digital|

Paid Social Media Can Power 2024 Growth

If you don’t think your business needs paid social media advertising, or you want to cut back your budget in 2024, your marketing plan is headed in the wrong direction. It’s important to understand how fundamental paid social has quickly become and how well it works when married with your other marketing efforts. “I can promise your competitors are on [...]

By |January 31, 2024|Categories: Advertising and Marketing, Blog|

Choose Best Advertising Channels For Your Brand

If you are a business owner or marketer, you have never had more options for where you can place ads to showcase your brand and services. Media channels have exploded in the digital age, and so has the ability to better target ad dollars like never before. This explosion of options has also made the strategy behind your ad spend [...]

By |October 31, 2023|Categories: Advertising and Marketing, Blog, Digital|

Marketing Answers for Consumer Product Franchise Challenges

A recent article by the chief economist for the National Retail Federation likened the economy to a kaleidoscope, where the view can rapidly change and the data provides a different reflection at every look. It’s a fitting analogy for the current times. The ripple effects of uncertainty are shaping the business climate and sending a seriously mixed bag of signals. But some [...]

Three Trends Shaping the Future of Marketing

Since the pioneers of the early 20th century began to formalize marketing as a discipline, it has been a dynamic field that continually evolves with changing consumer behaviors, advances in technology, and market dynamics. It has, perhaps, never moved faster than today, where our fast-paced, highly-connected modern life drives rapid shifts in consumer engagement with the world. For marketing that [...]

By |June 9, 2023|Categories: Advertising and Marketing, Blog, Data and Analytics|Tags: , , , , , |

How Should Marketers Use Artificial Intelligence?

It’s been a mere six months since ChatGPT launched into a vortex of attention. ChatGPT’s introduction is exciting because it represents a significant advancement in artificial intelligence and natural language processing technology. Its enormous potential lies in its ability to assist with a wide range of tasks and applications — including customer service, information retrieval, and even creative writing.   In [...]

The State of Data Privacy Regulation in 2023: What You Need to Know

Despite numerous proposals over the years, there is no comprehensive federal law that governs data privacy in the United States. For the most part, businesses and institutions have had wide latitude to collect and disseminate personal information. Now, in the digital economy the generation, collection and insights derived from consumer data has become central to how businesses operate.   But with [...]

By |February 3, 2023|Categories: Advertising and Marketing, Blog, Culture|Tags: , |

In 2023, Homes Get Smart about Data Security and Privacy

by Ryan Weaverling and Calan Smidt Consumers have embraced the smart home, discovering the ease with which tech-enabled home products allow them to manage their lives. Between May 2021 and May 2022, three out of four Americans reported purchasing a smart home device. For homeowners who prize efficiency and convenience, smart home devices like security products, HVAC controls and everyday [...]

By |February 3, 2023|Categories: Advertising and Marketing, Blog|Tags: , , |
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