Strategic America (SA) always strives to find a better way for our clients and for our company to be successful. Extending our commitment to A Better Way also means our commitment to Corporate Social Responsibility (CSR).
As we wrapped up 2012, SA tallied the annual contributions to our community. SA’s charitable contributions exceeded $422,000 and the agency supported 24 organizations with pro-bono services totaling more than 3,100 hours.
The World Business Council for Sustainable Development defines CSR as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.” A recent analysis from Corporate Responsibility magazine reports that 72 percent of companies now have formal CSR programs, up from 62 percent in 2010.
For SA, our CSR program has its foundation in three pillars, each of which has several components:
- CommUnity — Charitable giving, pro-bono projects, volunteer service and support of professional organizations
- ResponSAbility — Eco-friendly facility, materials and vehicles, energy and water conservation and an extensive recycling program
- WeLLWorks! — Nutrition, physical activity, lifestyle/behavior change as well as work-life balance
The SA CSR program recognizes the company’s 30+ year culture and the commitment that associates make to our community, the environment, and our individual health and wellness. The company plays an important part in bringing together these resources that support and leverage the individual commitments.
Is it easy? Should we do this? Are we committed to these pillars? Yes, YES, and Yes. It is part of finding A Better Way.
My Recommended Reads:
- The Pervasiveness of Sustainability: Three Trends That Matter in 2013
- Study: Consumers Ever Fussier About CSR
- Modernizing CSR in 2013: Let Your Team Guide Your Company’s Charitable Efforts