Advertising and Marketing2021-01-06T08:29:00-06:00

SAGE: OUR BLOG

adj: wise through reflection and experience

Advertising and Marketing

ADVERTISING AND MARKETING
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Has Technology Changed the Art of Storytelling?

How has technology changed the way we tell stories? What are the benefits? It may seem like technology has changed the way we tell stories, but it’s really taken us back in time. We’ve all seen the memes comparing emojis to hieroglyphs. And I can’t help but picture my mom as a child sitting in front of the radio listening [...]

By |August 26, 2019|Categories: Advertising and Marketing|

Facebook’s New Third-Party Policies: How Your Company Can Adapt

Over the past year, Facebook has come under a continued scrutiny for how it handles member data. Increased attention to how that data is gathered, as well as who has access to the data continues to be an ongoing issue for Facebook. While the changes will increase user data privacy, it creates new challenges for marketers and advertisers who use [...]

By |March 25, 2019|Categories: Advertising and Marketing|Tags: , , |

A Litmus Test For Proving a “Big Idea”

There's nothing more subjective – more likely to stir passions – than an idea. Wars have been fought over ideas. Lovers have quarreled over ideas. And closer to home, ad agencies have prospered or failed in the pursuit of the elusive Big Idea. And there's the problem. An idea that's brilliant and breakthrough to one person is lame and disposable to another. So, how can you tell [...]

By |January 21, 2019|Categories: Advertising and Marketing|Tags: , , |

A Guide to Recognizing Insight

For companies looking to best understand their brand and improve the connection with their customers, a useful piece of consumer insight can pave the way to marketing success with memorable messaging that effectively attracts new customers. In our data-rich age, the abundance of readily available facts about customer behavior and preferences would make it seem that consumer insights would be [...]

By |January 11, 2019|Categories: Advertising and Marketing, Data and Analytics|Tags: , , |

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

*This blog post first appeared on Waxing Unlyrical on Dec 4 If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s [...]

By |December 18, 2018|Categories: Advertising and Marketing|Tags: , |

Digital Media Trends to Watch in 2019

Modern, effective marketing requires a digital presence. For marketers used to the tried and true tactics of ‘traditional’ marketing, that can be daunting. Luckily, evolving marketing platforms provide our industry more touch points for reaching audiences—rather than making previous efforts suddenly useless. As digital becomes more integrated into marketing mixes, it’s important to look ahead and watch for trends. As [...]

By |December 7, 2018|Categories: Advertising and Marketing, Digital|Tags: , |

Marketing is Evolving: How Integrated is Your Marketing? The Future Blends Digital and Direct

Traditionally, direct marketing has fallen into three areas: outbound calling, direct mail and email marketing. These channels are the go-to choices for marketers looking for response. Marketing is evolving quickly in the digital world, though, and making a big impact on direct marketing. Every business must acquire new customers for continued growth. Deciding on whom to target usually comes from [...]

By |November 1, 2018|Categories: Advertising and Marketing|Tags: , , |

Building a Data Rosetta Stone

I love analyzing data. For some clients that means taking data from one source. For others, it means sorting through multiple data sources with different formats from different data platforms. When that happens, a once easy data analysis project becomes a bit more difficult. More difficult, but not impossible. Luckily, one thing I love as much as analyzing data is [...]

By |October 17, 2018|Categories: Advertising and Marketing, Data and Analytics, Digital|Tags: , , |

A Recap of MozCon 2018

MozCon 2018 was a busy event for me. There were smart, charismatic speakers on stage and opportunities to network with SEOs from around the world. I quickly made it my goal to not only attend the sessions and learn from the speakers, but to also see what other professionals in the industry were doing. I was suspicious that the pros [...]

By |October 1, 2018|Categories: Advertising and Marketing, Digital|Tags: , , , |

The Intern Experience

This summer, we were lucky enough to welcome four great interns into our office. Jamie, Maria, Wes Rosie were great additions to SA. We believe in making our interns part of our team—no busy work around here. Now that school’s back in session, it’s time to take a look back at their time at SA. Jamie, Public Relations After my [...]

By |September 11, 2018|Categories: Advertising and Marketing|Tags: , |
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