Data-driven design is the new redesign

“I don’t like the way our site looks. We should redesign the whole thing!” When the word “redesign” is muttered, thoughts rush our brains with new coats of paint, enhanced functionality, new messaging … but what for? Why is this redesign even on the table? [...]

2019-01-31T09:13:51-06:00July 20, 2017|Data and Analytics, Digital|
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