Data and Analytics2023-08-30T12:41:47-05:00

SAGE: OUR BLOG

adj: wise through reflection and experience

Data and Analytics

ADVERTISING AND MARKETING
BRANDING
CULTURE
DATA AND ANALYTICS
DIGITAL
FIELD MARKETING
PUBLIC RELATIONS
SOCIAL MEDIA

Understanding Google SGE and Its Impact on SEO in 2024

Google’s Search Generative Experience (SGE) is bringing major changes to the search landscape. This experiential approach leverages generative AI to make it faster and easier for searchers to find the relevant results they’re looking for. While this provides a variety of benefits to searchers, many experts are predicting this change will have a negative impact on organic search results, and [...]

By |February 27, 2024|Categories: Advertising and Marketing, Data and Analytics, Digital|

Balance Marketing Needs with Data Privacy in 2024

The dynamic landscape of marketing is not just about reaching audiences and building relationships – it’s about doing so ethically and responsibly, especially with data privacy. In 2024, the symbiotic relationship between data privacy and marketing needs reached a critical point – demanding a delicate balance.   Understanding the current scene Modern marketing is intertwined with data collection.  You can’t [...]

By |January 15, 2024|Categories: Blog, Data and Analytics|

Three Trends Shaping the Future of Marketing

Since the pioneers of the early 20th century began to formalize marketing as a discipline, it has been a dynamic field that continually evolves with changing consumer behaviors, advances in technology, and market dynamics. It has, perhaps, never moved faster than today, where our fast-paced, highly-connected modern life drives rapid shifts in consumer engagement with the world. For marketing that [...]

By |June 9, 2023|Categories: Advertising and Marketing, Blog, Data and Analytics|Tags: , , , , , |

The Important CRM Opportunities Most Businesses Miss

By Calan Smidt  According to industry estimates, over 91 percent of organizations with more than 10 employees use customer relationship management (CRM) systems—for good reason. A meaningful connection with customers requires a deeper understanding of their data, which a CRM can help provide. Additionally, using a CRM system to manage a robust array of customer data can produce a predicted [...]

By |October 12, 2022|Categories: Data and Analytics|Tags: , |

Should You Adapt Your Marketing Strategy for Inflation?

Inflation is the word on nearly everyone’s lips in 2022. Not even the country’s high-earners are insulated from worry, with a whopping 96% of those who earn more than $100,000 annually reporting they are concerned about inflation. It’s fair to say that regardless of who your target audience is, inflation is likely influencing their frame of mind and purchasing decisions. [...]

By |September 9, 2022|Categories: Advertising and Marketing, Blog, Data and Analytics|Tags: , , |

Why Email Marketing is a Go-To Strategy to Grow First Party Data this Year

In the world of data-driven marketing, some data is better than others. First-party data—the information your business collects directly from target audience members and owns—should be a top priority for every business. Here’s why. By now, you have probably heard Google announced plans in 2020 to phase out the use of third-party cookies in its online advertising. Third-party cookies have [...]

By |August 16, 2022|Categories: Advertising and Marketing, Blog, Data and Analytics|Tags: , |

Fill you business branches’ sales funnel with SA

A universal challenge for many businesses is maintaining steady sales growth to meet yearly sales goals. Strategic America (SA) supports a home services client with branches that face this same challenge. With SA’s help, our client exceeded their sales goals. SA primes the sales funnel for home services clients, so homeowners who complete their projects are consistently followed by homeowners [...]

By |June 28, 2022|Categories: Advertising and Marketing, Blog, Data and Analytics|Tags: , , |

Garbage In, Garbage Out: How Data Quality Impacts Marketing

By: Calan Smidt As marketers, we use data to understand how our work is performing. It can help us understand our customers, the ideas that resonate with them and even the channels they want brands to use on their customer journey. That impacts just about every aspect of our campaigns, from creative to budget allocation. But if we’re making decisions [...]

By |April 8, 2022|Categories: Data and Analytics|Tags: , , |

Case Study: Integrated Retargeting Bring Results

Written by: Emily Bussiere, Amanda Glynn, Kaitlin Wren Strategic America is an expert in the home products and services space. From heating and cooling to window and doors (and everything in-between), we’ve made it our mission to help our local clients get noticed by customers. As Strategic Americans, we’re on the hunt for a better way, always. That’s always been [...]

By |March 22, 2021|Categories: Data and Analytics|Tags: , |

The Keys to Creating the Right Metrics for Your Digital Campaign

In bygone days of advertising, measuring the success of a media campaign often relied on the client to confirm increased sales or in-store traffic.  Industry advancements and digital technology now give agencies and clients new options to set meaningful goals and measure campaign success. However, more measurement tools mean more variables and metrics to sort through at campaign’s end. It [...]

By |September 25, 2019|Categories: Advertising and Marketing, Data and Analytics, Digital|
Go to Top