SAGE: OUR BLOG
adj: wise through reflection and experience
Public Relations
PR Measurement: Three Reasons Why AVEs Are No Longer Relevant
Historically, the PR industry has always struggled with how to measure appropriately public relations. With the onset of social media, channels have multiplied faster than the industry could keep up with and determining an ROI proved to be even more difficult than before. There has been a lack of standardization in PR measurement and no common ground on what [...]
PoweRful Connections: Helpful PR Tips from the 2015 PRSA International Conference
Last week, I had the opportunity to attend the 2015 PRSA International Conference in Atlanta. The three-day event was a great experience to network with more than 2,000 other communications professionals from across the world while hearing from some outstanding industry leaders. The theme of the conference was PoweRful Connections, and the conference provided just that. Here are some of [...]
STEM Day at the Iowa State Fair – Twice as Nice
From the thousands of people who proudly wore “Greatness STEMs from Iowans” backpacks to hundreds of the families who participated in hands-on activities, the second annual STEM Day at the Iowa State Fair proved to be even better than the notorious butter cow. Thanks to our great partnerships with the Iowa Governor’s STEM Advisory Council, we worked side-by-side with their [...]
PRSSA Regional Conference Recap
Earlier this month, the PRSSA chapter at Drake held their 2015 PRSSA Regional Conference, Expect the Unexpected in downtown Des Moines. The theme was picked to help combat the stereotype about Iowa being full of cornfields and farmers by showcasing the numerous opportunities and corporations that exist in Iowa. The theme also tapped into the importance of thinking on your [...]
PR for Pennies
I consistently find myself trying to educate clients on the necessity of public relations. Many don’t find it is necessary or feel it’s superfluous and a lot of small business owners find it difficult justifying public relations in their already slim marketing budgets. My response is this — you can’t afford NOT to have a public relations strategy. Why public [...]
It’s Not Your Father’s Press Release: Media Relations Is All About Relationships
Although media relations is merely one aspect under the wider umbrella of public relations, it has always been the component that is most closely associated with the best recognized tenant of PR: pitching stories. While this association may ring true on a surface level, there is so much more that goes into media relations than just press releases that it [...]
Measure Your Strategy With The Three O’s: Output, Outgrowth and Outcome
“So how do you measure PR?” This is a common question we get from our clients. A kneejerk answer would be, “Public relations is about building trust, which is not easily measured.” One could argue the perception versus reality of PR, but that is futile. What a PR agency considers a misconception is a client’s reality — and quite simply [...]
Why SEO Isn’t Only For Your Digital Team
Remember the process your digital team first used as SEO took off in the web world? They researched and found which keywords you should be using on the pages of your site, and made sure the website’s meta tags included the keywords that would help your site rank higher on the SERP (search engine results page). While SEO is still [...]
Creating an Effective PR Measurement Plan
Not so long ago in the PR world, measurement was all about counting media clips and figuring advertising value equivalents. As it turned out – and not surprisingly – those numbers were just one component of meaningful measurement. They give you an idea of how much coverage you’ve received but don’t look at the substance of that coverage. Leaders [...]
Content Creation Wearing You Down? Give Repurposing Content a Shot
Content creation can be an overwhelming task to consistently maintain and with the number of opportunities available to share your story and connect with your audience, chances are it may be difficult to keep coming up with new material. Because of the amount of effort it takes to research and develop your content, it makes sense to find opportunities to [...]
