Measure Your Strategy With The Three O’s: Output, Outgrowth and Outcome

“So how do you measure PR?” This is a common question we get from our clients. A kneejerk answer would be, “Public relations is about building trust, which is not easily measured.” One could argue the perception versus reality of PR, but that is futile. What a PR agency considers a misconception is a client’s reality — and quite simply the reality is that we need to prove the value of PR to our clients.

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