Field Marketing

The right product for the right audience at the right time.

Field marketing is second nature for us here at Strategic America. We’ve taken our knowledge and developed a proprietary suite of digital field marketing solutions that we named Metis. We’ve mastered the concepts of getting our clients’ channel partners to buy in to programs designed to increase their sales and delivering consistent messages to diverse audiences. Metis is the platform that streamlines this entire field marketing process. From performing customer analytics to creating customized, multimedia, local-market turnkey campaigns to comparing your marketing costs to your return on investment, you can do it all with one login on Metis.

Whether your distribution model is direct, one-step or two-step, we’ll make the marketing work. And we know your channel partners. Whether they’re independent dealers, company-owned, or multiline, we understand their unique needs—and how they see their role in your organization. We’ll reach them with field sales training and incentives, merchandising and collateral, and programs designed to boost sales and loyalty. Then we’ll help your partners reach their audiences with retail sales training, better margins, marketing materials and much more, all to build an ongoing cycle of customer demand.

We’ve been doing it for nearly 35 years. It works for our clients, and it’ll work for you.

Franchise and Dealer Advertising

Strengthening the brand on the local level.

In the world of advertising, large national brands are the prize many agencies pursue most diligently. But what about the thousands of dealers who support those large brands? Who helps these small businesses without big budgets?

We do. Strategic America has filled this void with Metis and aligns local dealer advertising with the big brands’ national efforts. Through our proprietary database, we can tailor targeted, efficient ad programs for an entire dealer network, whether that network consists of ten dealers or a thousand.

The bottom line: increased dealer participation, satisfaction and sales—and a stronger national brand.

Local Marketing Plans

Driving results for local businesses.

Most businesses hire advertising agencies for their expertise and specialized knowledge. Small businesses, in particular, are less likely to have their own marketing departments, and often need the depth of expertise an agency can provide.

Strategic America has experienced client managers and media planners and buyers on staff to develop local marketing plans targeted to each client’s needs and customized to drive results for local businesses.

The strategy we use to develop local marketing plans also focuses on generational marketing. Consumers today are becoming more segmented than ever, and Strategic America is segmenting them even further, focusing on the buying patterns of each generation to reach them in the most effective communication channels.

Metis

Think about simplifying your field marketing. Think Metis.

Reaching customers at the local level quickly and cost-effectively while trying to manage your brand is no small feat. But, with Metis, it’s not only doable—it’s pretty simple.

Metis is a collection of tools and services created to help simplify your field marketing efforts and increase efficiency, cost-savings and speed-to-market while maintaining brand consistency for your local sales channels.

With Metis, you can easily launch national campaigns through your local sales partners (i.e. dealers, franchises, retailers, etc.) while ensuring your brand guidelines are followed and materials are consistent across all locations. Then you can customize how you track your campaign’s success with as little or as much detail as you want.

You may find other companies offering platforms similar to Metis. But what makes Metis different is that it’s backed with SA’s team of award-winning field-marketing experts. They make sure everything runs smoothly and they’re there for you when you have questions.

To find out more about Metis and your sales channels an edge on the competition, call Jim Stafford at 515.453.2047 or email him at jstafford@strategicamerica.com.

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