Innovation: Finding A Better Way

Innovation can be defined as the process and outcome resulting from a commitment to find a Better Way. Innovators change how we define our perceptions. In marketing, innovation translates to creativity, paradigm shifting, technology breakthroughs or business model changes. Being committed to innovation means being [...]

2019-01-31T14:40:23-06:00May 16, 2013|Advertising and Marketing, Culture|

Focus It Forward

Question time. Where is transformation? What is the virtual intersection of heart and head for your business? Tip: It’s here where you find passion, innovation, service and satisfaction. It’s often the “secret sauce” of your business. If your enterprise did not exist, what would the [...]

2019-01-31T15:01:00-06:00April 29, 2012|Culture|

A Time for Strategic Convergence

No doubt, these are certainly strategic times for all business with new challenges and new opportunities. Existing business practices are being reassessed for their value today. New platforms are being prepared to address technology changes and improvements. Hotspots are popping up all over that require [...]

2019-01-31T15:02:13-06:00March 7, 2012|Advertising and Marketing|
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