Blog Contributors: Emily Bussiere, Amanda Glynn, Sara Huedepohl and Heather Weaverling While the COVID-19 pandemic has created uncertainty for individuals and organizations across the world, it has also created new opportunities. With a little care, companies are seeing new opportunities to expand their market share and grow profits. Here are five tips from the experts at Strategic America to help your organization adapt your marketing strategies to meet the changing environment created by the global pandemic.
If it takes 7-13 touches by at least three marketing channels to impact a consumer to buy – how do you know if you have the right marketing media frequency and mix? This is what I spend the majority of my day focused on; testing, measuring and analyzing channel performance. Knowing your customer is paramount.
About this time every year, SA teams fan out across the country to meet and interact with clients and their local dealers, agents and local partners who participate in corporate programs designed to help them do more in each of their markets. When we hit the road, we’re interacting with local professionals via presentations, small groups, one-on-ones and social gatherings.
As a marketer, you’ve got your hands full with the ever-changing marketplace and the pressure to provide measurable results. With a multitude of communication channel choices and diversification in audiences, you have to communicate with the right people in the right way. And in today’s fast-paced competitive marketplace, you must be able to measure your success in real time and make quick course corrections to stay ahead of your competitors.