Marketing Strategy

Marketing Strategy – Utilizing Data and Measurement to Improve Results

Published On: February 24, 2015 | Categories: Advertising and Marketing, Data and Analytics |

Marketing Strategy

As a marketer, you’ve got your hands full with the ever-changing marketplace and the pressure to provide measurable results. With a multitude of communication channel choices and diversification in audiences, you have to communicate with the right people in the right way. And in today’s fast-paced competitive marketplace, you must be able to measure your success in real time and make quick course corrections to stay ahead of your competitors.

At Strategic America, we give you data, analysis, strategy and actionable insight.

We begin with research of your markets and customers. We work with you to ensure your marketing and sales goals and strategies are aligned to the outcomes you’ve targeted for your business.

Data Assessment

  • Hygiene – ensure that your data is accurate and up-to-date.
  • Customer Modeling – predict future behavior of your customers to help target campaigns.
  • Strategic Segmentation – utilize the data such as location and interests to segment your audience and customize the content.

Measurement: Testing and Improving

Marketing campaigns need to be continually measured and reviewed. This is some of the data that we review to ensure you are getting the most out of your investment and marketing strategy.

  • Cross Channel Measurement
  • Response Rates
  • Cost per Appointment
  • ROI (Return on Investment
  • Offer, Format and Data testing
  • Media Mix Models

Data-Centric Strategy and Planning

Strategic America works with you to put your data assets to work to gain competitive advantages and improve marketing results. We build integrated marketing plans to reach our determined segments to achieve your targeted business goals. Forecasting response rates, appointments and sales.

Actionable Insights

Information is useless unless you have actionable insights and execute on them. You need to watch customer trends, test and measure, and make agile shifts to your marketing tactics based on research and measurement. You want to hit your marketing goal, so remain flexible and proactive. At SA, we continually evaluate progress against the chosen metrics, identifying opportunities to make improvements that will deliver measurable gains.