2019 Trends for Channel Marketing Success

In every successful marketing program, the focus begins with the consumer—and how they prefer to be served in the journey to purchase satisfaction. That goes for channel marketing too. This hasn’t changed, but in today’s marketing environment, the channel (i.e., the local retailer, dealer, distributor [...]

2019-03-14T09:09:51-05:00March 14, 2019|Field Marketing|

Four Ways to Boost your Channel Marketing ROI

Many companies rely on independent distribution channels for their products or services. These companies also spend millions of dollars on national marketing campaigns, which keeps current customers engaged with their brand, and can help pick up new customers. Execution of a channel marketing campaign that [...]

2021-04-13T10:33:50-05:00May 3, 2016|Field Marketing|

Is Your Channel Marketing a Balanced Program?

Channel marketing programs are under constant scrutiny. The expectation is clear … performance delivery. Establishing the program’s objectives must be first and foremost. Defining measurable objectives leads to focused strategies and tactics. A channel marketing campaign objective might be: Increase participation with retail partners by [...]

2011-05-27T09:23:18-05:00May 27, 2011|Advertising and Marketing|
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