SAGE: OUR BLOG
adj: wise through reflection and experience
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Nine Tricks to Increase Your Email Open Rate
Email marketing can be challenging. Here are nine simple tricks to increase your email open rate. Tip #1: Timing is everything – Most of us aggressively purge our emails between 5:30 a.m. and 7:30 a.m. to gain control of our day. If your email is not a priority, it will likely be flagged for review later or deleted. Avoid the [...]
Measuring Email Subscriber Engagement
How do you know if your email list likes the emails you send? Do they think you send them too often or perhaps not often enough? Finding the right topics and the right frequency are tough. Review these four factors in your own campaigns to measure subscriber engagement. Four factors that indicate email subscriber engagement: Email Open Rate: Whether you [...]
College Graduates: Advice When Sending Your Resume
Dear College Graduate…. Spring has sprung and with it a new crop of college graduates looking to land their dream job right out of the gate. We’ve all been there and we all know how hard it is to get the attention of a hiring manager. As I see my inbox fill with the resumes of so many hopefuls fresh [...]
Dashboard Makeovers: Three Redesign Tips
At Strategic America, we strive to “find a better way” in everything we do. As a data scientist and dashboard designer it’s a guiding principal for the work I do every day for SA clients. In the world of data visualization, always striving for improvement, is the driving force behind dashboard makeovers. Often a dashboard may be put together on [...]
Crafting Your Ideal “After” Customer
Does your product or service make someone’s life better? More convenient? Simpler? If so, then this exercise is designed to help speak to how someone feels AFTER they use your brand. Close your eyes and picture your ideal customer before they have found you. For example, if you sell foam infant bathtubs you may picture a first-time mom, who is [...]
How to Get More Prospects to Try Your Brand
Converting a prospect into a customer is a lot like dating. There are many steps that go into finding the person you will someday marry. If you start talking about children on the first date, it rarely works out. So why as marketers do we go into a new relationship and jump to the end sale? The more value you [...]
Why You Should Consider Influencer Marketing
Influencer marketing is one of the latest marketing buzzwords. A look at Google Trends shows that Google searches have been rising significantly. So what is influencer marketing and why should I care? Influencer marketing involves marketing products or services to those who have "influence" over how consumers buy. Similar to a celebrity endorsement or testimonial, except for the influencer doesn't have [...]
How to Manage Company Moves/Expansions
The growth of any organization brings a level of excitement and, honestly, apprehension for all team members. Why? Because it means change – change to the physical space they sit in, who they sit next to, how far it is to the printer, what they do and even how they do it. Growth typically requires a review of the organization’s [...]
Sorry Millennials – Your 15 Minutes Are Almost Over.
As many businesses continue to grapple with how they will market their products or services to the generation known as “Millennials” or “Generation Y” (those persons born between 1982 and 1995), the next generation is already in position to surpass them in terms of consumer buying power. Get ready for Gen Z! Generation Z is defined as persons born after [...]
Strategic America Brings Artificial Intelligence to Marketing Analytics
We’ve often asked the questions, “What if…” This question has led to the design and development of our Metis SaaS field marketing platform. And has led to new and better ways to develop and deliver a client’s message. Recently, we found ourselves asking the question again: “What could we gain from bringing IBM’s Watson to SA for ourselves and our [...]
