SAGE: OUR BLOG
adj: wise through reflection and experience
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Video SEO in 2018 and Beyond
Every once in a while, Google likes to shake things up for us. They make minor to major updates every day, and one of the big ones occurred between October 11th and October 12th this year. On October 12th, the prevalence of video carousels nearly doubled across the globe. This means that whether you're in the US or Germany, you're [...]
Finding our agency’s collective strength—associates
Alternately titled: All the things you can do with spaghetti and a marshmallow By Dawn Buzynski and Jill LaBarre Can we ask you a question? What motivates you? More specifically, what is it about your professional occupation that drives you to give your best every day? If something did not immediately jump to mind or if you cannot really vocalize—even [...]
Google’s Home Service Ads Now Called Local Services Ads, Plus Other Changes
As Google releases a new product, we can expect the roll out to go slowly so they can correct errors and make updates as they go along. That way, once the product is working how they want, they can release a working product across wider audiences and not need to worry about as many issues. As we’re watching things progress [...]
A Review of PR Trends and Predictions for 2017
In December of 2016, PR News posted “5 Key PR Trends to Watch in 2017,” predicting the changes and progress the public relations industry would experience in the next year. 2016 saw an elevated PR profile in national news, thanks to the magnitude of our presidential election and a variety of corporate mishaps. 2016’s lesson to us was this—the public [...]
What are Google Home Services Ads and Why Should You Care?
Chances are you’ve already heard about this Google program rolling out, but if you haven’t, let’s break it down. The Home Service Ads (HSAs) are here to help people find trustworthy professionals—specifically in the home services industry (think HVAC professionals, locksmiths, plumbers, etc.). It’s a result that will appear as a 3-pack at the top of the search engine results [...]
Nine Tips to Ensure Your Facebook Ads Are Compliant
In 2015, there were 2 million active advertisers on Facebook. That statistic has grown immensely over the past two years, with small businesses dominating the marketplace. Does your company use this social media advertising platform? If so, are your ads compliant? Instead of finding out the hard way, read our Facebook compliance tips to better prepare yourself for your next [...]
What Makes a Facebook Ad Successful?
What determines success when it comes to sponsored Facebook ads? Here are three reporting metrics to evaluate. Metric #1 – Return on Investment (ROI) ROI is a great metric to have, but it does require a little work. When setting up a campaign, ensure proper tracking is in place so you can visibly see and account for every lead that [...]
How Google is Changing the Home Services Category
All good things must come to an end. For SEOs, this means that we're constantly reinventing the wheel, studying Google and developing new strategies. Usually, it also means that the once easier and free method has become less easy and less free. For those of us in the home services category (or with clients in the home services category), things [...]
Data-driven design is the new redesign
“I don’t like the way our site looks. We should redesign the whole thing!” When the word “redesign” is muttered, thoughts rush our brains with new coats of paint, enhanced functionality, new messaging … but what for? Why is this redesign even on the table? Without data, decisions are based only on our thoughts. Data gives us the what and [...]
Nine Tricks to Increase Your Email Open Rate
Email marketing can be challenging. Here are nine simple tricks to increase your email open rate. Tip #1: Timing is everything – Most of us aggressively purge our emails between 5:30 a.m. and 7:30 a.m. to gain control of our day. If your email is not a priority, it will likely be flagged for review later or deleted. Avoid the [...]
