SAGE: OUR BLOG
adj: wise through reflection and experience
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Super Bowl Ads – A Million Dollar Investment?
Super Bowl Sunday — that magical time of year where everyone gathers around the TV not just to watch grown men slam into each other for fifteen seconds at a time, but also to watch the commercials. This past week, the news cycle was dominated by discussion of Kim Kardashian, the Budweiser puppy and the controversial Nationwide commercial. It’s the [...]
It’s Not Your Father’s Press Release: Media Relations Is All About Relationships
Although media relations is merely one aspect under the wider umbrella of public relations, it has always been the component that is most closely associated with the best recognized tenant of PR: pitching stories. While this association may ring true on a surface level, there is so much more that goes into media relations than just press releases that it [...]
Get SEO Out of the Silo
Beginning a website redesign project can be a daunting task. And if you’re not careful, you’ll have chickens running every which way carrying wicker baskets of ideas that don’t carry out the overall website goals. Sometimes what starts that disconnection is leaving search engine optimization (SEO) on the backburner at the start of the web project. At the heart [...]
Measure Your Strategy With The Three O’s: Output, Outgrowth and Outcome
“So how do you measure PR?” This is a common question we get from our clients. A kneejerk answer would be, “Public relations is about building trust, which is not easily measured.” One could argue the perception versus reality of PR, but that is futile. What a PR agency considers a misconception is a client’s reality — and quite simply [...]
Holidays offer what small businesses do best
As the days get shorter, many retailers prepare for consumer buying power to exercise its influence in this year’s holiday shopping season. Many retailers have already seen evidence that the season has begun. Especially now that political ads are gone, traditional holiday marketing can begin. New products, especially in the technology category, e.g. smartphones, are pulling forward consumer spending. Holiday [...]
Why SEO Isn’t Only For Your Digital Team
Remember the process your digital team first used as SEO took off in the web world? They researched and found which keywords you should be using on the pages of your site, and made sure the website’s meta tags included the keywords that would help your site rank higher on the SERP (search engine results page). While SEO is still [...]
Setting Goals – Tips to Get Started
We all know how important it is to establish goals in your career, but it can also be a daunting task. Whether your company calls for you to develop goals or you are proactively finding ways to expand and improve your skill set, setting goals and continually monitoring your progress can help ensure success. How do you get started? Review [...]
Creating an Effective PR Measurement Plan
Not so long ago in the PR world, measurement was all about counting media clips and figuring advertising value equivalents. As it turned out – and not surprisingly – those numbers were just one component of meaningful measurement. They give you an idea of how much coverage you’ve received but don’t look at the substance of that coverage. Leaders [...]
Head First: Diving in to the agency world as a CFO
My 27 year career in the finance and accounting field has largely been focused in publishing, with the last two years in commercial printing. With that being said, I recently started a new chapter in my career, adding agency work to the mix. With a little less than two months under my belt as CFO, I’ve had to hit the [...]
Why Integrate Social Media On Your Website?
The online community is a vast wonderland of social networks and websites that, for a brand, can sometimes make its presence disconnected. Of all the content you post, consider the number of networks you utilize. It’s easy for content to get scattered across the web, making your brand’s overall presence a little muddled as users try to keep up. So [...]
