SAGE: OUR BLOG
adj: wise through reflection and experience
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What Can Neuroscience Teach Us to Improve Marketing?
What goes on in a consumer’s mind? The answer to that question can have a strong impact on marketers. If we can understand why a consumer takes a specific action, we can help companies better position themselves to reach their desired outcome with the consumer. Very few marketers would say that their profession is “brain surgery.” But looking at discoveries [...]
Becoming Data-Centric: How Companies are Leveraging Data for Results in 2018
“Big data” is everywhere. More and more data is available to companies every day, and with it an increasing demand for new progress in attribution and insight. Over the next three years, it’s estimated that spending on marketing analytics will increase by almost 200%. Clearly, companies are not only looking for ways to obtain data, but discovering ways to leverage [...]
Lessons from Lennox LIVE 2018
March Madness means more than basketball when you work at Strategic America. March is also the time when our longtime client, Lennox Industries, host Lennox LIVE learning conferences in multiple cities across America. SA attends every Lennox LIVE event, which in 2018, will take us to Phoenix, AZ; Dallas, TX; Orlando, FL; and Mashantucket, CT. In addition to better understanding [...]
Four Tips for Starting Your Career From a Recent Grad
The job hunt after graduation can be brutal for young professionals looking to get started in their career. There’s a lot of pressure to find a job in your field that pays well. On top of that pressure, there’s a rush to get there in under six months so you can be part of your college or university’s “successful graduate” [...]
A Trekkie Marketer’s Guide to Embracing Video Content in Social Media
YouTube: More than 5 billion video views are watched each day Facebook: Around 500 million people watch Facebook videos every day Twitter: 82% of Twitter's audience watches video content Snapchat: says they generate 10 billion video views every single day Dealing with evolving technology, evaluating (and understanding) new platforms that seem to spring up on a daily basis and trying to translate KPI’s to the bottom [...]
Rethinking Social Media Strategy
A few weeks ago, Mark Zuckerberg made a platform-changing announcement regarding the ranking system for Facebook. The newsfeed algorithm will now be even more selective of the content we see on a day-to-day basis. Facebook is concerned about the clutter of posts from pages and is determined to make the platform more purposeful to everyday users. Content from Facebook Pages [...]
Where Strategy Lives
Strategy may be one of the more overused and misunderstood words in business. Where some may think it’s ‘ivory tower’ for MBAs or C-level execs, and others can’t get above the tactical demands of their workday, and yet, we’re all capable of being strategic. At SA, it is our belief that we can all engage in strategic thinking, and thus, [...]
Three PR Trends to Watch in 2018
It’s 2018 and the PR industry continues to evolve right in front of our eyes, with social media and mobile technology driving a large part of the transformation. While we need to keep our strategies fresh and relevant, it’s important not to lose sight of the fact that the fundamental essence of PR has not changed: Building and maintaining mutually [...]
A Year in Review: Direct Marketing and Analytics at Strategic America
As another year closes out, we take a little time to reflect on what has transpired in our industry and what we can learn from it in order to improve in the new year. The infographic below shows a snapshot of Strategic America’s 2017 direct marketing and analytics efforts. U.S. companies spent $10 billion in 2017 on third-party audience data [...]
Facebook’s News Feed Overhaul: How Businesses Can Refocus Their Native Strategy
By: Leah Findley and Heather Weaverling Facebook’s announcement yesterday regarding updates to the newsfeed has flooded the advertising industry’s discussions this morning. Founder Mark Zuckerberg announced, via a personal post, that Facebook would be making a more concerted effort to increase content that connects people and show less “public” content, such as posts from businesses, brands, and media. For advertisers [...]
