SAGE: OUR BLOG
adj: wise through reflection and experience
Branding
Brand and Reputation Management
Today, things are moving so quickly, with such velocity, that brand management is more important than ever. Many clients are asking us to initiate account planning in order to assess their positioning related to competitive and market changes. Positioning, tagline development and category differentiators are components of a brand audit that SA conducts. In reputation management, mapping of key messages [...]
