Today, things are moving so quickly, with such velocity, that brand management is more important than ever. Many clients are asking us to initiate account planning in order to assess their positioning related to competitive and market changes.
Positioning, tagline development and category differentiators are components of a brand audit that SA conducts. In reputation management, mapping of key messages is extremely helpful to clients addressing advocacy or issues management.
Proper positioning of a company, its branded products and services is essential for success. Taking your brand to the next level of relevance—regional, state or city extensions are becoming more common for those clients able to manage the process