SAGE: OUR BLOG
adj: wise through reflection and experience
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A Time for Strategic Convergence
No doubt, these are certainly strategic times for all business with new challenges and new opportunities. Existing business practices are being reassessed for their value today. New platforms are being prepared to address technology changes and improvements. Hotspots are popping up all over that require attention. And, a new form of strategic thinking is emerging, known as Strategic Convergence. The [...]
The Super Bowl: What Advertisers Will Find Super
The Super Bowl promises to deliver much of what advertisers want—a big event with newsworthy interest, a huge audience occasionally on the edge of their seats, extensions in PR, social media and the web, with word of mouth that will all measure into scads of money for the best spots. The Super Bowl by the Numbers According to a Retail [...]
Planning and Executing Effective Meetings
Have you ever left a meeting wondering what was accomplished? How often do you attend a meeting only to have it start five to ten minutes late because several team members aren’t present? Do the meetings you attend lack direction and an agenda? If you answered yes to any of these questions, you are not alone. We all struggle from [...]
Is Your Brand Ready for the New Year? Five Things You Should Do Before You Turn the Lights Out on 2011
It’s far more important than changing postage meter and hanging new calendars in your offices, yet few companies take the time to dust off their “brand” before the end of the year. Here are five “must dos” and the reasons they are important. Change the copyright year on all publications especially those that are digital. Not only is this important [...]
The Biggest Marketing Opportunity In 2012 is . . . Retail.
SA Delivers Service and Tech Solution Suite: Mētis Retail is the space where the power of consumer purchasing is engaged and where the competitive dynamics of the marketplace are full-blown. Marketers and their brands live and die here. Hundreds or thousands of retailers, whether independent and corporate-owned, compete among marketing’s four Ps—price, product, promotion and place in a complex environment, [...]
Be a Content Enabler, Not a Creator—Use the Power of Social Media
Social media is fundamental to the nature of how we communicate with fans. The tone and content are more causal and insider-based, especially for the most ardent fans. If you’re introducing a new product and you’re unsure of how consumers will react, social media is the perfect tool in your arsenal. From developing new products to generating new audiences and [...]
DMA 2011
I had the opportunity to attend this year’s DMA Conference, October 3 - 5. Nearly 10,000 marketing professionals met in Boston to network and learn the latest in results-oriented marketing. I arrived ready to learn more about data mining, email metrics and reporting and mobile marketing. The three key points that were repeated by each speaker in all of the [...]
When Better Leads to Best
At Strategic America (SA), our goal is always to “find a better way.” This includes our ongoing environmental initiatives in our offices, our new headquarters for nearly two years now. Our innovations have led SA to become a solutions-based provider of integrated marketing services across the United States and Canada, particularly in channel marketing. While increasingly our work extends across [...]
Primary Market Research Can Often Be Accomplished Affordably Online
Online focus groups, concept testing and consumer surveys are three types of primary research from which online execution can provide excellent data at a lower cost and shorter timeframe than conventional phone, mail, or in-person methods. Asking for clients’, customers’ or prospects’ online input often provides a greater response rate than conventional surveys as well. The savings include resources ranging [...]
Thought Leadership: The Power of Content, Positioning, Ownership
Today, many companies want to assume a strategic market position of “thought leadership.” According to Wiki, the term was coined in 1994 by Joel Kurtzman of the Booz, Allen & Hamilton magazine, Strategy & Business. The term “thought leader" was used to designate interview subjects who had business ideas that merited attention. That definition is still accurate today but has [...]
