It started before 2000, then Y2K certainly accelerated it. Digital solutions. Now, digital apps bring value to businesses and consumers. Speed . . . efficiency . . . value . . . even fun . . . are the essential ingredients.
In the field/channel marketing category, SA has developed a number of these apps. Back in 1998, we designed SMP®, an automated media planning and placement solution. Later, we added real-time access to ordering along with reporting and measurement solutions. Each brought more efficiency and scalability.
The foundation for scalability and service delivery has changed dramatically from years earlier. For example, how do you provide customized turnkey solutions offering three or four distinct media delivery options . . . for 5,000 or even 10,000 dealers or agents? Scalable technology solutions are the answer and do impact retail results.