What Happens at Retail . . . Drives America

Published On: March 22, 2011 | Categories: Advertising and Marketing |

If you watch the news about the economic recovery, you see the impact of retail. Not just Big Box, but franchisees, entrepreneurs and businesses of all sorts.

Many years ago, we learned about the power of retail in the banking arena. Our client at the time understood that banking was about making connections at their “stores” with associates who consultatively sold, resulting in the industry’s leading cross-sell ratio. It was called synchronicity. It meant, meeting a relationship’s needs.

Today, retail numbers are key indicators of consumer confidence, job growth, upstream manufacturing and more. Those retail numbers have a lot to say about business strategies, growth, new products and customer satisfaction.