To get in front of potential customers — even when you’re sleeping — use Google search results and search engine optimization (SEO). Move higher in those results by working on your SEO — the process of improving your website to rank higher on search engines.
Some people searching may not be ready to purchase or act today, but they are looking, and you should get in front of them when they are actively seeking products and services you offer.
Plug in the power of SEO
For SEO to work effectively, you first need a healthy, well-performing website. To give your website a thorough health checkup, Strategic America (SA) offers an SEO audit. Page loading speed? Check. Mobile compatibility? Check. No page errors? Double-check.
Once your website is in top condition, the next step to bring in customers is a complete, integrated digital strategy that includes SEO, paid advertising and social media. And quality content connects it all. Google directs customers to, “Write for people, not search engine crawlers.” Content needs to give value to your customers to start or improve a trusting relationship with them. When your content speaks to them, conversions happen naturally.
Attracting the ideal customer for your business becomes simpler when you understand what they are searching for and why. The SA team researches keywords to figure out what your customers are looking for. And if there are gaps in your content, we’ll fill them with a customized website content strategy. The goal is to attract the right customers with the right website content.
Track SEO strategy progress, achieve success
Measuring how well your website is optimized for search engines is key to achieving the best SEO results. Often, slow and steady progress wins the race — adjusting the strategy as needed, month after month and year after year.
Three key SEO areas to focus on are:
- Rankings and Keywords: The SA team keeps a close eye on your search engine rankings and tracks the keyword research that matters. We’re all about trends, and we’ll even zoom out a whole year to see how far you’ve progressed over time. Our goal? To get you as high as possible on relevant search results and attract your target audience.
- Organic Traffic: We’ll track your website traffic and website analytics, comparing year to year. If your blog is getting tons of love, but your service pages aren’t, we’ll turn things around. More page visits are great, but the SEO team at Strategic America is here to get you leads, conversions, and results, not just a flood of traffic.
- GBP (formerly Google Business Profile): Your Google profile is like your digital storefront. We’ll make sure it’s optimized and bustling with activity. Regular posts and engaging sections will help boost your overall local SEO.
SEO is as relevant as ever. At SA, we’re not just creating content; we’re creating conversion events. When your business ranks high and offers value, leads flood in the door. Our holistic approach to SEO strategy ensures you’re always shining in the digital spotlight. Let’s start today to build and continually improve your strategy and set the stage for a comprehensive digital marketing strategy!
Beka Duntz is an SEO Analyst II, at SA. Learn more about our SEO services.