Have you ever gone car shopping? I did one time. Here’s what I know: There are a lot of options when it comes to cars. If you want luxury, you will pay more. If you want customizations, you will pay more. If you don’t care [...]
Technology is changing marketing and the way consumers interact with brands at a rapid pace. Here are a few suggestions for marketing trends to watch in 2016. A foundation of insight-driven marketing. There has been a focus on big data over the last few years, [...]
About this time every year, SA teams fan out across the country to meet and interact with clients and their local dealers, agents and local partners who participate in corporate programs designed to help them do more in each of their markets. Mike Hart, [...]
What are the changes and how advertisers need to factor them into your SEM campaigns Online marketers and advertisers know that Google is synonymous with “change”; with an estimated 500-600 average algorithm shifts per year, nothing should surprise us. However, on February 19, 2016, Google [...]
It’s that time of year where we review the last 12 months and make our plans for what comes next. The infographic below shows a snapshot of our year in direct marketing. Modern marketers don’t make fly-by-the-seat-of-their-pants decisions, they act with data. After profiling one [...]
The best decisions in my life are the ones I don’t think about. The ones where I get a crazy idea and just run with it. My latest idea – go to Antarctica. My dad and I began our adventure in Ushuaia, Argentina a small [...]
As corporate marketers consider the rapidly changing customer journey, they know the impact a digital presence has on that journey toward product purchase. Today’s digitally educated and astute customers have done their research online, considered competitors and reviewed satisfaction sites, and now are ready to [...]
In our efforts to Find a Better Way, Strategic Americans all attend Franklin Covey’s The 7 Habits of Highly Effective People workshop. Over the next few months, you’ll hear about each of the seven habits from a different SA associate. Over the past several years [...]
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