If you are looking for professional development opportunities, the options seem endless. Among PRSA, AMA, AAF, DMA and IABC, there are many organizations for communication and advertising professionals to join. But, how do you figure out what’s the best choice for you? How do you [...]
Political ad spending for the 2016 election cycle is expected to pour billions of dollars into national and local media outlets. As a consumer, it will be hard to miss the barrage of political ads that will hit airwaves, mobile screens, billboards and mailboxes. For [...]
According to The Princess Bride, a movie that I can (and will) quote ad nauseam, two of the classic life blunders are “never get involved in a land war in Asia” and “never go against a Sicilian when death is on the line.” If I [...]
Yes, it’s May, but it’s never too late to look back and reflect on what you’ve accomplished. That’s exactly what our PR team has done over the last couple months. While we gathered the stats for this infographic, we were able to see how much [...]
While the cost-per-click goes up, so does the click-through-rate in the majority of campaigns. On February 19, 2016, Google announced a seemingly radical change to its search results page by reducing the number of text ads on desktop searches by 50 percent, dropping all ads from [...]
Many companies rely on independent distribution channels for their products or services. These companies also spend millions of dollars on national marketing campaigns, which keeps current customers engaged with their brand, and can help pick up new customers. Execution of a channel marketing campaign that [...]
A trusted international research firm in the business realm recently suggested a fundamental re-set has occurred, which they refer to as the “age of the customer.” Intriguing, I thought. I should read on. The authors presented their premise that the balance of power between businesses and [...]
Call it what you will, but native advertising is still advertising, no matter the content or context. In December 2015, the FTC recently took advertisers to task by issuing new guidelines on advertorials, also known as native advertising. According to the “Enforcement Policy Statement on [...]
I recently attended a breakfast networking event for AMA Iowa where Beth Brady, Senior VP and CMO of Principal, was speaking. During this event she spoke firsthand about her personal and professional experiences that have helped her become the professional that she is today. One [...]
Most national brands that have partners selling their products at the local level offer a co-op marketing program. For those brands with hundreds of local sales partners, keeping track of each partner’s marketing plan is a full-time job. Depending on your number of partners, it [...]
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