What’s In A Name?

When it comes to selecting a URL for your website, exact-match domains may or may not be the answer to your SEO goals. Marketers are always trying to crack the code of website search engine optimization (SEO). While there are many facets we could discuss relating to SEO, in this article we will address–in a general way–the topic of “Exact-Match Domains.” Exact-match domains are defined as URLs that utilize keywords and/or geographical areas, rather than a company’s identity or brand, as the domain for a specific website or landing page.

Read more


Make Thanksgiving Special

  Get ready for the aromas, the family activities, making memories at this special holiday. Yes, it has special significance so I wanted check on some who had found clarity, like… “Got no check books, got no banks. Still I’d like to express my thanks — I got the sun in the morning and the moon at night.’ ~Irving Berlin “What we’re really talking about is a wonderful day set aside on the fourth Thursday of November when no one diets.

Read more


What I’ve Learned at SA in the Intern Cube

Starting a new job is always equally thrilling and terrifying–I always seem to get a knot in my stomach whenever I am handed my first assignment at an internship or job, yet I am equally eager to show my team the great work that I can accomplish. Beginning my journey as a PR Intern here at SA this fall, I can already tell that this will be a place where I will be challenged and pushed out of my comfort zone–the intern’s dream.

Read more


10 Email Marketing Tips To Drive Results

Email marketing is an important part of reaching our current customers as well as potential customers. Worlddata was a featured presenter at the &THEN DMA conference in October. From their presentation, here are 10 important tips to consider in your next email marketing campaign 1. Linking to various parts of your website in a single email actually prevents your viewer from finding your offer online.

Read more


2016 PRSA International Conference puts data and social in the PR driver’s seat

Last week, I spent three days in Indianapolis learning and networking alongside nearly 3,000 public relations professionals at the 2016 PRSA International Conference. This was the first year I’ve attended this event, and I was impressed on the diversity of professionals from corporate, in-house teams to agency owners; fresh-faced newbie and crotchety old-timers. It’s appropriate that the conference this year was held in the motorsports mecca of Indianapolis — it seems our industry is changing at the speed of a Formula One car racing to the checkered flag.

Read more