As 2016 comes to an end, we look to the horizon and watch 2017 break upon us. Typically throughout December, we see many “Best Of” blogs and articles discussing what in our industry has come and gone over the past 12 months. It is also a time to highlight successes. This year, Strategic America had many successes, both large and small.
What will the new year look like and deliver for businesses and marketers? Now’s the time to pause, look ahead and see what emerging trends and insights may suggest for 2017. What’s the headline? Change is upon us. Many are expecting solid economic growth. The markets began quickly weighing in with their expectations. The Dow 21,000 and beyond has been forecast.
The hustle and bustle of holiday shopping is finally beginning–children scramble to find the perfect gift for their mothers, friends hunt for the best White Elephant gift, and families stock up on food for the cold holiday hibernation to be spent together. Here at SA, our favorite part of the upcoming holiday season is not the search for the best wrapped present, but rather the marketing and advertising that consumers will soon find knocking at their doors (literally and figuratively!).
When it comes to selecting a URL for your website, exact-match domains may or may not be the answer to your SEO goals. Marketers are always trying to crack the code of website search engine optimization (SEO). While there are many facets we could discuss relating to SEO, in this article we will address–in a general way–the topic of “Exact-Match Domains.” Exact-match domains are defined as URLs that utilize keywords and/or geographical areas, rather than a company’s identity or brand, as the domain for a specific website or landing page.
Get ready for the aromas, the family activities, making memories at this special holiday. Yes, it has special significance so I wanted check on some who had found clarity, like… “Got no check books, got no banks. Still I’d like to express my thanks — I got the sun in the morning and the moon at night.’ ~Irving Berlin “What we’re really talking about is a wonderful day set aside on the fourth Thursday of November when no one diets.
Starting a new job is always equally thrilling and terrifying–I always seem to get a knot in my stomach whenever I am handed my first assignment at an internship or job, yet I am equally eager to show my team the great work that I can accomplish. Beginning my journey as a PR Intern here at SA this fall, I can already tell that this will be a place where I will be challenged and pushed out of my comfort zone–the intern’s dream.
Email marketing is an important part of reaching our current customers as well as potential customers. Worlddata was a featured presenter at the &THEN DMA conference in October. From their presentation, here are 10 important tips to consider in your next email marketing campaign 1. Linking to various parts of your website in a single email actually prevents your viewer from finding your offer online.
Last week, I spent three days in Indianapolis learning and networking alongside nearly 3,000 public relations professionals at the 2016 PRSA International Conference. This was the first year I’ve attended this event, and I was impressed on the diversity of professionals from corporate, in-house teams to agency owners; fresh-faced newbie and crotchety old-timers. It’s appropriate that the conference this year was held in the motorsports mecca of Indianapolis — it seems our industry is changing at the speed of a Formula One car racing to the checkered flag.
Last week, the PR team had the opportunity to attend PRSA Central Iowa’s annual OctoPRfest professional development conference. The conference prides itself on bringing together communications professionals from across Central Iowa to hear from other industry professionals to learn more about trends and new tactics. We were lucky enough to hear from the following communications leaders: Angela Sinickas, President, Sinickas Communications, Inc., on calculating the return on investment on your communications efforts and how to link those efforts to your overall business goals.
What Johnny Carson Taught Us About Public Relations When Johnny Carson hosted the Tonight Show many years ago, he had a comedic routine where he played a divine mystic called Carnac the Magnificent, who has extraordinary mind powers. I’m hinting at my age here, but for me Carnac never failed to deliver side splitting laughter.