Top Five Best Moments of 2016

As 2016 comes to an end, we look to the horizon and watch 2017 break upon us. Typically throughout December, we see many “Best Of” blogs and articles discussing what in our industry has come and gone over the past 12 months. It is also [...]

2021-04-26T11:24:24-05:00December 30, 2016|Advertising and Marketing|

What’s In A Name?

When it comes to selecting a URL for your website, exact-match domains may or may not be the answer to your SEO goals. Marketers are always trying to crack the code of website search engine optimization (SEO). While there are many facets we could discuss [...]

2021-04-13T09:47:07-05:00November 29, 2016|Digital|

Conference Recap: PRSA Central Iowa OctoPRfest

Last week, the PR team had the opportunity to attend PRSA Central Iowa’s annual OctoPRfest professional development conference. The conference prides itself on bringing together communications professionals from across Central Iowa to hear from other industry professionals to learn more about trends and new tactics. [...]

2023-09-15T12:56:26-05:00October 25, 2016|Public Relations|

The Secret to a Winning PR Strategy

What Johnny Carson Taught Us About Public Relations When Johnny Carson hosted the Tonight Show many years ago, he had a comedic routine where he played a divine mystic called Carnac the Magnificent, who has extraordinary mind powers. I’m hinting at my age here, but [...]

2021-04-26T11:55:08-05:00October 19, 2016|Public Relations|

Don’t Dump Your Website Just Yet

Websites are stomping grounds for all sorts of content. Sometimes that content has purpose and proper placement. That’s good! Other times that content becomes undirected. The content strategy starts to unravel, becoming a free-for-all, post it and go platform, with pages and pages of unrelated [...]

2019-01-31T09:40:34-06:00October 6, 2016|Digital|
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