It’s far more important than changing postage meter and hanging new calendars in your offices, yet few companies take the time to dust off their “brand” before the end of the year. Here are five “must dos” and the reasons they are important. Change the copyright year on all publications especially those that are digital.
SA Delivers Service and Tech Solution Suite: Mētis Retail is the space where the power of consumer purchasing is engaged and where the competitive dynamics of the marketplace are full-blown. Marketers and their brands live and die here. Hundreds or thousands of retailers, whether independent and corporate-owned, compete among marketing’s four Ps—price, product, promotion and place in a complex environment, with infinite variables.
Social media is fundamental to the nature of how we communicate with fans. The tone and content are more causal and insider-based, especially for the most ardent fans. If you’re introducing a new product and you’re unsure of how consumers will react, social media is the perfect tool in your arsenal. From developing new products to generating new audiences and revenue for existing products, social media creates smarter, more effective and targeted solutions.
I had the opportunity to attend this year’s DMA Conference, October 3 – 5. Nearly 10,000 marketing professionals met in Boston to network and learn the latest in results-oriented marketing. I arrived ready to learn more about data mining, email metrics and reporting and mobile marketing. The three key points that were repeated by each speaker in all of the different sessions were: • Your strategy must have a purpose • You need to know who to target, it’s all in the data • You need to be able to measure results With budgets being cut the last few years we need to make the best use of all of the resources, from most effective creative, best targeted list and
At Strategic America (SA), our goal is always to “find a better way.” This includes our ongoing environmental initiatives in our offices, our new headquarters for nearly two years now. Our innovations have led SA to become a solutions-based provider of integrated marketing services across the United States and Canada, particularly in channel marketing. While increasingly our work extends across North America, we have not lost sight of our roots here in Iowa.
Online focus groups, concept testing and consumer surveys are three types of primary research from which online execution can provide excellent data at a lower cost and shorter timeframe than conventional phone, mail, or in-person methods. Asking for clients’, customers’ or prospects’ online input often provides a greater response rate than conventional surveys as well.
Today, many companies want to assume a strategic market position of “thought leadership.” According to Wiki, the term was coined in 1994 by Joel Kurtzman of the Booz, Allen & Hamilton magazine, Strategy & Business. The term “thought leader” was used to designate interview subjects who had business ideas that merited attention. That definition is still accurate today but has broadened in meaning.
Twenty-six. That’s the number of emails that have magically popped into my “Junk Mail” folder since I left the office last night at 6:00 p.m. These are the ones that made it past our first layer of protection. I’m sure that for some of you, this number is even larger—and more aggravating. Here’s another reality check: from January 2011 to July 2011, Strategic America received 2,866,544 emails.
Well, to start, we’d counter that question with one of our own: What DOESN’T IT have to do with it? From phone systems to networks to servers to teleconferencing to basic email communication (you get the idea), IT makes it all happen. What’s more, if IT staff members are succeeding at their jobs, you’re not aware of their presence at all.
What are the most powerful forces in business? An idea whose time has come? An entrepreneur who passionately devotes him- or herself to its realization and fulfillment? Yes and yes. Then add the impact of scale. Multiply x 50,000 x 100,000. This is where small gets big! This is channel marketing, also known as field marketing.