Crossroads Mall

Bringing back the magic of shopping during the holidays.

Challenge

Bring back Crossroads Mall shoppers who prefer the convenience of online shopping.

Solution

A promotion and light hearted messaging that juxtaposes the benefits of festive holiday shopping experiences versus the negatives of online shopping.

Impact

This campaign did exactly what it was designed to do—get people to Crossroads Mall. Our Mystery Bag Giveaway helped get more than 500 people in a line that went from their AT-HOME location all the way across the mall to Sears! In addition, Crossroads Mall got a lot of compliments from their tenants about the additional seasonal support they received.

Crossroads mall billboard

CROSSROADS MALL TV SPOT

 

Crossroads mall

Crossroads mall

Strategic Services