Wendy’s

Believe the sleeve.

Challenge

Wendy’s launched their new breakfast menu in the first half of 2020. While the corporate spend was significant, the franchisees that SA serves requested additional materials to help spread the word about the new breakfast menu and drive repeat business, in a way that only Wendy’s can.

Solution

Almost every Wendy’s customer ends up with a Wendy’s cup in their hands before they leave the restaurant or the drive through. Producing custom cups for the franchisees wasn’t an option, so we did the next best thing: cup sleeves. Each sleeve included a coupon redeemable on your next visit and a nugget of Wendy’s wisdom. The sleeve can be used on all beverages, across all dayparts. If you can’t believe in yourself, believe the sleeve!

Wendy's Believe in The Sleeve Cups


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