CHALLENGE

Increase lottery sales and reach future generations of players who may not be aware of the many beneficial state initiatives Iowa Lottery proceeds help fund.

SOLUTION

We refreshed the brand logo and incorporated a new tagline, “Woo Hoo For You,” that directs the audience to focus on more than just playing and winning.

IMPACT

In fiscal 2017 the Iowa Lottery achieved a third straight year of record scratch game sales, total product sales exceeded the $300 million mark for the sixth consecutive year, and nearly $81 million in proceeds was generated for state causes.