CHALLENGE

Increase lottery sales and reach future generations of players who may not be aware of the many beneficial state initiatives Iowa Lottery proceeds help fund.

SOLUTION

We refreshed the brand logo and incorporated a new tagline, “Woo Hoo For You,” that directs the audience to focus on more than just playing and winning.

IMPACT

SA has represented the Iowa Lottery in various capacities since 1989 and continues to help them set financial records. With more than $2.1 billion raised for state programs in total and annual sales topping more than $370 million, the Lottery has big win for Iowa’s players and people.