SAGE: OUR BLOG
adj: wise through reflection and experience
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Bravo of Greater Des Moines’ Annual Awards Gala in Review
Recently, Strategic America was honored to have the great opportunity to work on a unique project for the Ninth Annual Awards Gala for Bravo of Greater Des Moines. Bravo is a nonprofit organization committed to increasing cultural awareness, advocacy and funding, as well as fostering collaboration among arts, culture and heritage organizations throughout the Greater Des Moines Area. To get [...]
Seeing the Future Through Google Glass
Game-changing ideas are often ridiculed in their infancy, until that moment when everyone is using it. One personal experience occurred in the late 1990s, when the agency I was working for was about to acquire another agency with a product known as an “online job board.” The idea that people would post jobs online and hope that qualified candidates would [...]
Let’s Start Thinking About Spring…Join Us at the Des Moines Home + Garden Show!
We get to work with a lot of fun clients here at SA. One of many we’re excited about is the 2014 Des Moines Home + Garden Show, Des Moines’ oldest and largest home show, which is coming up this week. Although the Show has been around for 36 years, 2013 marks our first year working on the event. So [...]
Growth Drivers at Work with Focus on Field Marketing
You know your customers. Especially the best ones. You can see them, describe them, and can even call some by name. You know how they tend to transact business with your company and your insights about these customers guide your strategies and promote continued success. Regardless of your company’s leadership position, you know you need to reach more of these [...]
The Upstream Battle of the Modern Marketer
Have you ever read about the life cycle of salmon (yes, I mean the fish)? In short, salmon are tenacious creatures, yet their importance is often overlooked. Capable of living in opposing environments — fresh and salt water — they may travel thousands of miles in their lifetime in order to fulfill a single goal. Aware of their own mortality, [...]
7 Business Trends to Watch for in 2014
Watching trend lines and making predictions is a risky business with 363 days left of 2014. So much could go wrong, and of course, so much could go right! On balance, I tend to focus on the positives. I believe we are at a place (in the business sense) where good things can and should happen….for at least some of [...]
Iowa Select Farms Shows How to Be More Strategic in Your Giving
Strategic America regularly helps clients review the strategy behind their philanthropic efforts. In a world with so many worthy causes, targeted corporate giving allows organizations to concentrate donations and sponsorships to a select few causes that are most relevant to their business and most meaningful to their customers. This approach is designed to make a larger positive impact within specific [...]
Have You Heard About a Little Movie Called “Anchorman 2?”
Regardless if you are a fan of the movie, chances are that you have witnessed the “Anchorman 2: The Legend Continues” frenzy. Nine years after the original “Anchorman,” one of our favorite news teams is back at it again and they are making sure everyone knows it. Anchorman 2 has a crazy good marketing team Movie promotions and marketing partnerships [...]
Two SA Team Members Honored with Dale Carnegie Awards
At SA, we are always looking for A Better Way. A part of that is making sure that our employees have the opportunity to participate in professional development opportunities. Whether it’s attending a workshop, becoming a member of a professional organization or listening to a webinar, we understand how important it is to provide staff with access to these resources. [...]
Takeaways From the 2013 DMA Conference
Strategic America is a member of the Direct Marketing Association, and each year SA invests in the continuing education of employees and keeping up to date on an annual basis market trends and industry research. Here are a few key 2013 DMA Conference takeaways. We are all aware that technology has been a major force of change in how marketers [...]
