SAGE: OUR BLOG
adj: wise through reflection and experience
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Fireside Insights: Generational Marketing with Dave Miglin
New technology and changing times lead to new ways of doing things, hence the cliché: "Out with the old, in with the new." While this message seems appropriate for New Year's, in the advertising world, that cliché tells only a portion of the story. The big picture is that every generation is influenced differently and these influences impact their buying [...]
Traditional PR: Is It dead?
I recently had an epiphany about PR. PR is like trees and their age rings. Earth-shattering? Not really, but it’s something that I think may help budding PR pros in the current and future technological landscape to come. As technology continues to evolve, new mediums are created all the time. With each new medium the question: “Is traditional PR [...]
Avoid ‘Spray and Pray’ Public Relations
In the public relations industry, gone are the days of writing a generic press release, sending it out to hundreds of media outlets and expecting news coverage. In most situations, it is best to do your research, come up with an interesting and relevant story, and then share it with a targeted reporter. Public relations today: storytelling As you refine [...]
Why Wait to Start a Mobile Marketing Strategy?
This Halloween, I lost count of the ghouls and goblins ringing my doorbell at 46, but didn’t lose count of their adult guardians on their smartphones. That number was eight. Our mobile devices are part of nearly each and every aspect of our day. If you are like me, you need these devices to be helpful or they go by [...]
Digital TV Meets Nielsen in 2014
It’s coming. Fall 2014: Nielsen will start to monitor TV viewing on digital devices such as tablets and smartphones. This capability is certainly a long-awaited measurement that television executives and marketers have been wanting. The television programming arena is still moving to digital. Engaging video delivered online continues to grow in popularity — even for reasons beyond the consumer himself. Your [...]
Strategic America Creates Beautiful Storybook for YESS
Sometimes we help people sell lawn mowers. Other times, we help people sell insurance. People need lawn mowers and insurance, so we know helping our clients sell those things is an important job. Not only are we really good at it, we love doing it too. We’re also really good at helping people help other people, which is why the [...]
Creating a Culture of Wellness in the Workplace
Most people understand the benefits of choosing a healthy lifestyle, but the correlation between wellness and work performance may be overlooked. The Wellness Council of America says that 70% of workers cite job stress as a cause for frequent health problems. What’s more, a growing collection of research shows that healthier individuals take less leave due to illness, use their [...]
Strategic America Wins Three Best Of Awards in Business Record’s Best of Des Moines 2013
We’re honored with our awards for the Best of Des Moines, including Best Company Use of Social Media, Best Public Relations Firm and Best Small Company with a Bright Future. Year after year, SA continues to push our team members to live up to the principles we preach. Here’s how we’re living each of these awards: Best Company Use of [...]
TEDx Des Moines Recap: Prepare for ‘Shift’
In its fourth year TEDx Des Moines explored the theme of “shift.” The event leaders were a dynamic mix of local thought leaders as well as global experts. Attendees were asked to do the following: Embrace disruption and move past yesterday’s perception. Explore this new space. Awaken an awareness suited to confront tomorrow’s challenges. Discover in yourself an agent of [...]
Think Before You Tweet
With the instant gratification that social media delivers to consumers, the buffer between brain and keyboard has become nonexistent. A recent example came Sept. 16 as the new Miss America was crowned. As soon as Miss New York was named the latest woman to hold the honor, Twitter exploded with vitriol over her Indian-American heritage. Numerous articles have covered the [...]
