SAGE: OUR BLOG
adj: wise through reflection and experience
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The Power of Dynamic Digital Billboards
What’s not to like about outdoor advertising? You take a big empty space, fill it with your message, and put it up along highly trafficked areas for all to see. It’s simple and efficient and has remained virtually unchanged for centuries. Until now. Enter the Digital Billboard At first, digital billboards seem harmless. Yes, the printed material was replaced by [...]
You’ve Completed an Employee Engagement Survey…Now What?
Many companies annually ask employees to share their thoughts on topics such as leadership, career path, communication, corporate culture and more. What most companies don’t do, though, is empower employees to lead the charge for change. Studies show that engaged employees are more likely to be top performers, miss less days of work, support organizational change and exceed expectations on [...]
Trash Talk: Giving Up Garbage and Going Green
Let’s talk about trash. It’s definitely not a normal topic featured on our blog, but with Earth Day around the corner on Tuesday, April 22, we want to discuss the impact of garbage and how it affects our lives. So, back to trash. Without thinking twice, we toss tons and tons of garbage into our bins every day. In fact, [...]
SA Staff Helps Meals from the Heartland Package Meals
As part of our series on SA giving back to the community, we’re highlighting a project that a number of SA employees participated in. Last month, 17 people volunteered for Meals from the Heartland, an effort that started right here in Central Iowa with a mission of “empowering people to save the starving.” The events bring together volunteers for a [...]
Generosity Pays it Forward – National Volunteer Month
Generosity is one of our values Strategic America. It reveals itself in the numerous pro bono projects and campaigns we are involved in. Our associates, too, demonstrate this in their own ways toward their own interest–whether it be community, charitable, civic or faith areas. In this month, National Volunteer Month, I’d like to celebrate that spirit of giving back, paying [...]
Say Goodbye to the Products and Services Tab on LinkedIn
If your company has a LinkedIn page, you may have seen that on April 14 the services tab will be removed from your page. In its place, LinkedIn launched Showcase Pages late last year as a different way for companies to highlight their products and services. There is a lot of controversy about the change and the investment that many [...]
4A’s Annual Transformation Conference: The Idea Effect
What shapes — and shakes — an industry like ours? You can count on ideas, storytelling, targeting, optimization and inspiration being center stage. And, they were at this year’s annual 4A’s Transformation conference in Los Angeles. What no one expected was the trembling that occurred as a 4.4-magnitude earthquake awoke many of us on the first full day. It may [...]
Content is Fire. Social Media is Gasoline.
Jay Baer once said "Content is fire. Social media is gasoline." It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways from the bootcamp below. Andy's takeaway: According to multiple sources, 90 percent of B2B, B2C [...]
Your Job Isn’t Done When You Sell Your Product
Much of what we do here at SA involves what we affectionately call “The Channel.” The Channel is a general term we use to broadly describe the people and activities involved in moving our clients’ brands to the end consumer. The Channel is complicated but I like to think of it in two distinct parts: Channel Sales and Channel Marketing. [...]
National Trends Can Help Earn Local Exposure
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your target audience. Relating to people on a local level through news sources and social media [...]
