Ron Burgundy

Have You Heard About a Little Movie Called “Anchorman 2?”

Published On: December 16, 2013 | Categories: Advertising and Marketing, Public Relations |

Regardless if you are a fan of the movie, chances are that you have witnessed the “Anchorman 2: The Legend Continues” frenzy. Nine years after the original “Anchorman,” one of our favorite news teams is back at it again and they are making sure everyone knows it.

Anchorman 2 has a crazy good marketing team

Movie promotions and marketing partnerships are nothing new, even movies in the silent era had product placement. But it appears the marketing minds behind “Anchorman 2” are taking it a step further. They are utilizing the huge following they gained from the first “Anchorman” and essentially handing them entertaining material to share on their own social media sites. Many companies saw the fan engagement and the anticipation building up for the sequel and created a partnership that will also help increase their own sales.

Here is a sampling of those partnerships and promotional opportunities that “Anchorman 2” has taken advantage of:

They’ve changed the landscape of film marketing and it hasn’t gone unnoticed. Whether you are tired of seeing Ron Burgundy on a daily basis or can’t get enough, the film’s marketing team has created a campaign so immersive that we have never seen anything like it. The question now becomes, will we see another campaign like this? Either way:

“You stay classy.”